Successful advocacy approaches are essential for the practice of law. Lawyers, law professors, judges, and other legal commentators have offered numerous recommendations for how trial lawyers can persuade juries, including techniques in verbal and nonverbal communication, attorney demeanor, and so forth.
Findley, J. D., & Sales, B. D. (2012). The Science of Attorney Advocacy: How Courtroom Behavior Affects Jury Decision Making . Washington, DC: American Psychological Association. doi: 10.1037/13495-000