how to get attorney names for marketing

How do you name a law firm?

The same goes for your business as well. Cool business names always stand out from the crowd and attract clients. There are some cool names that you can select for your law firm business according to your preferences: Lawyers On Point. Cavill Law Associates. Abacus Law. Affinity Legal. Leading Lawyers. The Legal Eagles.

Can a law firm name be trademarked?

Oct 23, 2017 · October 23rd, 2017. Picking the name of your law firm might have been an easy process for you. Chances are that, while there are attorneys out there in the world who share a last name with you, they are unlikely to be in the same city or state as you. For the purposes of marketing yourself in the physical world, you can pick your company name and move on with …

How can I advertise my law firm online?

OUR ATTORNEY EMAIL LEADS INCLUDE THE FOLLOWING DATA ACCURACY GUARANTEES: Full Name of Attorney: 95% accurate or money-refund. Email Address of Attorney: 90% accurate or money-refund. Job Title (Partner, Director, etc): 95% accurate or money-refund. Name of Legal Firm: 95% accurate or money-refund. Legal Firm Postal Address: 95% accurate or ...

What is the best way to market a law firm?

Firmidable is the nation’s best legal marketing agency. If you’re considering renaming your law firm, or you just want to grow your revenue, call (504) 525-0932 or contact us via e-mail. If your firm helps injured workers, learn more about Firmidable’s …

How do you name a lawyer?

For a practicing attorney, you address them as "Esquire" or "Attorney at Law." For salutations, you can use "Mr.", "Ms." or "Mrs." followed by their last name.

How do I market my legal practice?

10 steps for marketing your law firmCreate a marketing budget. ... Build a well-designed law firm website. ... Ensure your site is search engine optimized. ... Claim your free online profiles. ... Make sure your law firm has a social media presence. ... Manage your law firm's online reviews effectively. ... Try your hand at content marketing.More items...•Mar 2, 2022

Is it unethical for a lawyer to advertise?

Don't directly solicit your services Attorney advertising is a communication made by or on behalf of a lawyer or law firm about a lawyer or firm's available services. Attorney solicitation is an advertisement made by a lawyer or law firm that is targeted to a specific person or group—which may be unethical.Jul 20, 2021

How lawyers can market themselves?

Many lawyers self-publish their own books and guides and use them as a marketing tool. The cost is relatively inexpensive and they provide much better exposure than just handing out a business card or firm brochure.Jan 2, 2020

How do you lay out a marketing strategy?

How to Write a Marketing PlanState your business's mission.Determine the KPIs for this mission.Identify your buyer personas.Describe your content initiatives and strategies.Clearly define your plan's omissions.Define your marketing budget.Identify your competition.More items...•Mar 23, 2021

Can I advertise legal services?

United States. Lawyer advertising in the United States is legal, although subject to ethical rules promulgated by state bar associations.

Why are there so many commercial lawyers?

It can be difficult to know which law firm to call or what type of lawyer you need. If you don't have a recommendation from a friend or family member you trust, a quick internet search often yields an overwhelming amount of results. This is why a variety of ads are so important for a law firm.May 5, 2021

Why are lawyers not soliciting?

The biggest factor behind these rules is the fear that lawyers will use coercion, harassment, or duress to achieve business. See Model Rule 7.3(b). If a person has made it known that she does not want to be solicited by a lawyer, a lawyer who does attempt to solicit that person will be subject to discipline.

What is the best way to name a law firm?

If you’d like to get some professional help with deciding how to name a law firm, you can use a law firm branding consultant. A professional branding consultant help you develop a law firm brand and name that’s right for you, your clients, and your business.

How to choose a law firm name?

Narrow down options for your law firm name. Some tips for doing this: 1 Sort your options into 3 different categories. Category 1 is the winning category made up of the top contenders. Category 3 names are the ones that are fun but may not be entirely suitable for your business. Category 2 names are the in-betweens—promising but not as good as those in Category 1. 2 Avoid unintended meanings. Keep in mind that people may shorten your law firm’s name to an acronym, so make sure your law firm’s acronym remains professional. The last thing you want is to realize, at the last minute, that your law firm’s name reads “BOO” for short. While these may sound funny, it’s probably not something you want your law firm to be known for. 3 Double-check your state bar rules. Since different jurisdictions have varying rules, it’s better to be safe than sorry. 4 When you have finalized the law firm names in Category 1, check the following: What are the cultural and geographical meanings of these names? Are the acronyms appropriate? Can these names be used as your law firm grows? Do these names fit your law firm brand?

How long should I brainstorm a law firm name?

The brainstorming process can be a joy—whether you can spare an afternoon or just 30 minutes to focus on coming up with law firm name ideas based on the law firm naming conventions and methods mentioned above. For example, you can set aside 30 minutes to brainstorm. Narrow down options for your law firm name.

What is the ABA model rule of professional conduct?

The American Bar Association’s (ABA) Model Rule of Professional Conduct Rule 7.5 originally outlined the law firm naming rules you need to follow (The rule was deleted in 2018, but exists as enacted in many state implementations of the rules):

What is a domain name?

As a refresher, a domain name is basically your website address. You can check if a domain is available through companies like GoDaddy or Name.com. If it isn’t available, choose another law firm name. If the domain name is taken, chances are, there is a law firm or business operating with the same name.

What happens if a domain name is taken?

If the domain name is taken, chances are, there is a law firm or business operating with the same name. In that case, it would be in your firm’s best interest to use a different name to avoid confusion. The same goes for registering your law firm’s business name.

What is the importance of a law firm name?

A law firm name gives potential clients a first impression of the business, and it also plays a key role in your law firm’s brand and marketing strategy. In addition, it can play a significant role in determining how easily prospects and clients remember your law firm.

How to get more referrals for my business?

But there could be a more direct way to get referrals to your business. According to Ward, you get more referrals by simply asking for them. Ask satisfied clients if they know anyone else needing similar legal help. Make it clear to them that you are open to taking on new clients.

How to set yourself apart from a general practitioner?

Choose a Specific Type of Law. Instead of being a general practitioner, you can automatically set yourself apart by choosing one type of law to focus on. For instance, you could focus on tax or trademark issues. When a potential client is looking for a lawyer, they normally already have a specific issue in mind.

How to build a social media presence?

If you like using social media, sign up for an account or accounts. Then build up networks using your client and referral lists, or lists of contacts within your community.

Why keep contact list at top of mind?

Some of that will happen during the course of regular business operations. So instead of calling all of your contacts right away, you could simply keep your contact list at top of mind throughout your day to day activities. This could lead to a bigger referral list and a more healthy business over time.

Do lawyers who specialize in a particular type of law earn more?

Because of this, Ward says that lawyers who specialize in a particular type of law tend to earn more than those who don’t.

How to get more Yelp reviews?

If you do want to encourage more Yelp reviews without actually asking, consider adding a Yelp badge on your website, add a link to your Yelp account in your email signature, add a “People love us on Yelp” sign/sticker in your office. Additionally, Google local maps listings rely heavily on reviews.

Why use call tracking numbers?

Use call tracking numbers to help you allocate your marketing budget. Most law firms have a tough time trying to figure out what different types of marketing is working or not working for them. A simple solution for many instances is using call tracking phone numbers.

How long does it take to see results from SEO?

Depending on what types of cases you want and where geographically you want to get them from, it’s important to understand that this can take a year or longer to start seeing results.

Why are landing pages important?

Landing pages give less options for where a visitor can click, increasing the statistical probability that a user will fill out the case evaluation request form or call your firm. An intelligently designed landing page can lead to more calls or case evaluation requests being generated.

Is hiring the wrong company a waste of time?

Not only will hiring the wrong company be a waste of time and money but it can also lead to your website getting penalized in Google search, making SEO even harder and more expensive for future campaigns. Just remember, if it sounds to good to be true is most likely is so never fall for guarantees or low cost services.

Is there a lower cost per conversion for search engine optimization?

When you have a successful search engine optimization campaign, there aren’t many types of marketing campaigns that will result in a lower cost per conversion (especially considering the cost of running Google Ads in 2019!).

Is information easier to digest on landing page?

Information is easier to digest for users on a landing page. On a normal web page, what is good for SEO (longer content) is not exactly good for conversion rates. One thing to keep in mind is that not all landing pages are created equal. Maybe you’ve tried this before without any success.

What to do if your domain name is not easy to spell?

If it's not easy to spell, your potential clients might go to the wrong domain name. If you have a name that is commonly misspelled, you might consider leaving that out of your domain name. Ask yourself: how often do your clients get it wrong when they're writing it? If the answer is "often" then you should consider focusing on other elements of your practice, instead, such as your geographic region or practice areas. Or, use your initials, the initials of your partners, or a shortened version of your last name.

What is a domain name?

A domain name is an address on the internet that let's you route various services to the right place. For most law firms, the two most common services are your website and your email. Both reference your domain name in order to find the right place to send that traffic. While there's a lot of technical wizardry that happens when you type in, say, ...

Why is a website and domain name important?

A website and domain name can be very important in adding to the value of a deal when a law firm is sold. Though deals take on many forms, a domain name that is more generic or like a brand name (i.e. arkansas-bankruptcy-help.com) is potentially more desirable or easy to work with when transferring ownership than one based on attorney names.

Can an attorney be in the same city as you?

Chances are that, while there are attorneys out there in the world who share a last name with you, they are unlikely to be in the same city or state as you. For the purposes of marketing yourself in the physical world, you can pick your company name and move on with all the other tasks that a small business has to attend to.

Do registrars give discounts?

Do note that, while most registrars will give you a discount on your first year of registration, when you renew they all end up being about the same price. Budget registrars will often try to upsell you on many other services you might not need.

ATTORNEY EMAIL LEADS GUARANTEE DETAILS

Look closely and you’ll notice most attorney email list sellers will provide a guarantee for the email address … BUT not the contact name, job title accuracy, phone#, etc. These latter guarantees are critical as our research show that many attorney email lists have deliverable email addresses … BUT for the wrong person.

WEAKNESS OF A LEGAL EMAIL LIST

In a nutshell you’ll will miss “over” 60% of all legal firms / lawyers … when only using email marketing … for the simple FACT that the majority of key decision makers and lawyers do not release their email address … nor do they post on public domains.

DIGITAL AD CAMPAIGN TO LAW FIRMS

With email marketing you’re easily missing “over” 50% of law firms for above cited reason. If you’d like to get your offer in front of majority of law firms and lawyers, then you may consider our low-cost legal digital ad campaign. More info upon request.

Why is my law firm's name unwieldy?

Your firm’s name is unwieldy — A common problem when firms have too many partners listed. A new name could boost your marketing — Some names suggest specific areas of law to make the firm stand out to the right prospective clients.

What is Firmidable law firm?

Firmidable is the nation’s best legal marketing agency. If you’re considering renaming your law firm, or you just want to grow your revenue, call (504) 525-0932 or contact us via e-mail. If your firm helps injured workers, learn more about Firmidable’s specialized workers’ comp law firm marketing.

Where is Don Pilzer Law?

Don Pilzer Law in Greenville, S.C., is in the process of renaming itself to recognize a junior attorney and position the firm for the eventual retirement of its founder and managing partner — Don Pilzer.

Who is Nathan Chapman?

Nathan Chapman, president and founder of Firmidable , tells a story about two brothers who were starting their own law firm and contacted him for advice about its name. They were thinking about Packard & Packard (their last name). Nathan says he probably grimaced when he heard their idea.

Did Levine and Benjamin change their name?

Levine and Benjamin haven’t worked there in a long time. About 10 years ago, Gary said, the firm underwent a name change. The decision then was to eliminate four partner names and only keep Levine and Benjamin.

What is a law firm marketing strategy?

By highlighting your firm’s marketing goals, defini ng your target market, analyzing your competitors and market, and shaping your core message, your firm will be in a better position to create an effective marketing plan.

What should be included in a law firm marketing plan?

Your plan should outline the how and why of your law firm’s marketing. You may want to include: A statement of purpose.

What is a marketing plan for a law firm?

Your law firm’s marketing plan defines the specific actions you will take to execute your strategy and achieve your marketing goals. Your attorney marketing plan will also outline the types of marketing you’ll use for your firm. This includes social media marketing or search engine optimization.

How to grow a law firm?

To grow your law firm so that it’s thriving and more profitable, you need to attract new clients and cultivate new business. Having a solid law firm marketing strategy and plan helps you grow your law firm by ensuring your firm’s marketing efforts will be as effective as possible. In this post, we’ll walk you through how to grow your law firm ...

Why is it important to have a marketing plan?

A detailed marketing plan can also save you time, effort, and marketing budget in the long run. By having a defined plan, it becomes clear who on your team is responsible for what. This helps you stay on track and accomplish your firm’s legal marketing tasks that might otherwise fall through the cracks.

What is content marketing?

It is a marketing tactic that can help build your brand and establish expertise, offer value to potential clients, and help drive more people to your website. Content marketing could include content like blog posts, videos, infographics, or even podcasts.

Why is it important to be online and on social media?

Being online and on social media in a professional content also makes it easier for clients to find your law firm. As mentioned previously, the easier you are to find online, the more potential for new clients to seek you out and go to your firm’s website—which is key to successful law firm marketing.

What is a law firm blog?

Law firm blogs are an excellent way for a firm to showcase its level of expertise and to become more noticeable in online searches.

Why is networking important for lawyers?

Networking must be a vital part of your lawyer’s marketing plan because human relationships are always effective. The very idea of networking – the artless exchange of business cards and pitching of services – might feel awkward. However, many modern networking events (which you can find on social media) offer effective and comfortable opportunities to do just that. Treat your networking as a series of attempts to build relationships, instead of the best attorney advertising exercise, and allow opportunities to arise naturally.

Why is offline advertising important?

With most firms relying solely on the internet to attract new business , a healthy offline advertising strategy can help you gain an edge over your competitors. Employing unusual offline marketing techniques makes it easier to capture and retain the attention of prospective clients so that you can convert them into clients in the future.

Why is a law firm website important?

A well-designed law firm website can attract new clients and helps to establish the lawyers of the firm it belongs to as experts in their specialist areas of law. A good law firm website contains information useful to visitors while also mirroring the values and professional image of the company. This fact makes law firm web design an important part of any strategy to market a law firm online, allowing you to stand out from the crowd in a fiercely competitive and saturated market.

What are professional events?

Professional events offer an excellent opportunity to meet people, share business tips and creative marketing ideas for law firms, demonstrate your knowledge, and advance the status of your self and your business among law firm reputations. These offer an excellent channel through which you can find opportunities as far as advertising for lawyers is concerned.

Why are reviews and referrals important?

Reviews and referrals offer higher trustability than self-appraisal, which people recognize when making decisions about what law firm to choose. 90% of consumers say they read reviews online before visiting a business. 72% of consumers say positive reviews influence them to trust a local business more.

What is local SEO?

Varying from normal SEO, local SEO is focused on putting your business at the top of search results for your regional area. It is a must-include practice in advertising for lawyers.