why so many injury attorney commercials in southern united states

by Shania Lind 3 min read

You may have wondered: why are there so many personal injury attorneys advertising in Atlanta and across Georgia? Simply put, there is a high need for legal representation after an auto accident or other traumatic event. The data is pretty sobering. In 2019, there were more than 400,000 crashes in Georgia.May 5, 2021

Why are there so many personal injury attorneys in Louisiana?

So why are there so many personal injury lawyers advertising in Louisiana? The answer is simpler than you think: The need for legal representation after accidents and injuries is that great. Let's look at the numbers. In 2019, 71,757 people were injured in car accidents in Louisiana.

Why are there so many Billboard lawyers in Florida?

Most personal injury cases involve car accidents so its logical that billboards – which target drivers and passengers of motor vehicles – are widely considered a good way to optimize ad spend. The Florida Bar regulates lawyer advertising.

Why are there so many lawyer ads in Las Vegas?

Types of lawsuit Another reason for so much advertising is that we have a lot of car crashes, DUIs and insurance claims in Las Vegas. Simply having a high volume of people who need legal counsel, especially for personal injury, traffic and/or small claims cases, means more advertising for those services.

Why do I keep getting ads for lawyers?

The reason every lawyer is sending you an advertisement is because attorneys have decided that arrest mail spam works. The only way to stop arrest mail spam is to make lawyers realize that they are spending too much money on junk mail and not getting enough clients from it.

Why do lawyers have billboards?

Leading market research firm Arbitron asserts that while billboards are effective at getting people to “think” about messages, they don't necessarily directly lead to actions — including making phone calls or visiting websites.

How many lawyers are in Las Vegas?

According to the American Bar Association, there are almost 6,000 attorneys in Nevada, the majority of whom work in the Las Vegas area. Las Vegas lawyers are often contacted by word of mouth and reputation.

Is advertising to lawyers unethical?

According to the ABA Rule 7.3 regarding Solicitation of Clients, a lawyer or law firm cannot direct any advertising communication to a specific person who needs legal services for a certain matter, and offer to provide legal services for that particular matter.

Why do lawyers advertise on TV?

Well-placed ads can help law firms secure more multi-million-dollar cases. Relative to the specific field of practice, reaching viewers at the right place and time is essential to any media buying strategy. Establishing Relationships: Commercials establish connections between the attorney and their community.

When did it become legal for lawyers to advertise on TV?

What can be called the modern era of attorney advertising began on June 27, 1977. That was the day the U.S. Supreme Court handed down its decision in Bates v. State Bar of Arizona, essentially striking down prohibitions against advertising by attorneys.

Why is the state bar not allowing experts to advertise?

Yet the public pays the price for refusing to allow experts and specialists to advertise as such, because ironically, the State Bar has ethics rules that prohibit the best lawyers from explaining why they may be better qualified, but nothing to prohibit terrible lawyers from plastering their faces all over town or TV.

Why do other lawyers have a direct financial interest in making sure these cases get to the best lawyers in the state?

Therefore, other lawyers have a direct financial interest in making sure these cases get to the best lawyers in the state – because the more expert the lawyer they refer a case to, the higher their own referral fee.

Why can't lawyers say they are experts in Michigan?

Because as long as lawyers in Michigan and other states can’t say that they’re an expert when they truly are, the public will have a more difficult time finding which lawyer really is the most qualified to handle a particular case.

How many shots do people get in car accidents?

Under our law, people injured in serious car accidents get only one shot at reaching a full and fair settlement. Just one bite at the apple. Restricting the public from knowing who the true experts are in each area of law seems a really bad way of protecting and serving the public.

Who is Steven Gursten?

Steven Gursten has been selected a Michigan Lawyer of the Year and has been voted consistently among the top 50 attorneys in Michigan (out of over 65,000 lawyers) by Super Lawyers. He is the current President of the AAJ Distracted Driving Litigation Group, Past-President of the Belli Society, a Past-President of the AAJ Truck Litigation Group and TBI Group, as well as Past-President of the Motor Vehicle Trial Lawyers Association.

Who said trial lawyers protect the public?

Abraham Lincoln once wrote that trial lawyers who redress wrongs and thus protect the public are the ones who embrace the most noble aspects of the legal profession. Now, personal injury lawyers instead share a public image with lawyers with nicknames like “switchblade” or “the hammer.”. Here’s the “switchblade” commercial below.

Is the Switchblade a good lawyer?

Now, don’t get me wrong, the “switchblade” might be a great lawyer. And there are some exceptions. For example, Sam Bernstein advertises heavily on Michigan television, but he has a top-notch law firm with many talented lawyers. But he is the exception, not the rule.

What does a personal injury lawyer represent?

As others have said, personal injury lawyers represent you if you are hurt. Car accident, slip and fall, dog bite, product liability, medical malpractice. Not all personal injury lawyers handle all kinds of cases. They vary in complexity and cost.

How much does a personal injury lawyer charge?

Of course, ask about the fee. Most personal injury lawyers charge between 1/3 and 40%. They will also want costs. Make sure you know whether you have to pay costs even if you lose. Don’t focus only on the percentage that the lawyer will take. Focus on what the end result is likely to be. Sometimes a more experienced lawyer will want a greater percentage, but also tends to get better results due to that experience.

How to find out if a lawyer has been disciplined?

After any of this, you want to look and see what you can find about the lawyer online. Look at the lawyer’s website. Find out if the lawyer has ever been disciplined (most states have sites where you can look.) See if there are any reviews online, especially reviews that the lawyer could not have controlled, i.e. Google, Avvo and so on.

How to find a good lawyer for my family?

If you have any lawyers in the family,the single best way to find a lawyer is to ask them to recommend someone. Assuming they are in the same state or have connections in your state. Lawyers know who the good lawyers are.

How much of a settlement is paid if a case is not litigated?

So they want to do as good a job as they can. The more they win, the more they earn. The charge in the vast majority of the United States is 1/3 of your settlement if the case is not litigated, 40% of your settlement if it is litigated but does not go to trial, and 45–50% if the case actually goes to trial.

What is the best way to pick a lawyer?

In the end, pick a lawyer/firm which has experience in your specific area, makes you feel comfortable, and has a style you feel works with you.

Do lawyers take personal injury cases?

Lots. The actual number may be difficult to calculate, however. There are plenty of lawyers who take personal injury cases, but not exclusively. It’s a popular area of law.

Why do lawyers refer clients to other lawyers?

When lawyers believe they cannot provide adequate representation to a client because of the complexity of a case, they would rather send them to another firm than damage their reputation with a losing case.

Do law firms take on clients?

Some law firms get in the habit of taking on any client that walks through the door. Even though the lawyers have every intention of helping all of these clients, they quickly find that it is impossible to do so. Instead of simply cutting some of the clients loose, these law firms make it easier on them to find new representation by referring the clients to another firm.

Do personal injury lawyers charge an hourly fee?

Lawyers that practice other areas of law such as criminal law or family law charge either an hourly rate or flat fee. However, personal injury lawyers work on a contingency fee basis. This means personal injury clients are not expected to pay for legal services unless their attorney successfully recovers compensation. Then, the attorney takes a percentage of the compensation so the victim never has to pay a dime out of their pocket.

Do personal injury lawyers get paid?

Because personal injury lawyers work on a contingency fee basis, they don’t get paid until the case has been resolved. But as personal injury lawyers prepare your case, they may incur a number of expenses. For example, some personal injury lawyers will need to hire expert witnesses to testify in their clients’ cases. Most of the time, personal injury lawyers agree to cover these expenses upfront as long as they are reimbursed when the client recovers compensation at the end of the case.

Why are market masters legal licensees trusted?

Market Masters-Legal licensees are known and trusted as leaders in their market because regular people can relate to the household names of our television spokespeople. Most folks don't know a lawyer, but they all know celebrities.

What is a market masters ad?

One of the best features of a Market Masters-Legal ad campaign is that it works equally well for firms who are already dominant but want to hold off the field, or for up-and-coming attorneys who are looking to turn the tables on the big boys. By making a striking emotional impression, by incorporating iconic spokespeople and compelling drama, by utilizing expert media buying tactics, and by turning your firm name into a brand name, our TV commercials make lawyers into market leaders.

Why do insurance companies delay paying out claims?

They delay paying out claims because the longer the money stays in their hands, the more it can be invested to make them more money.

How much money can a jury award?

A jury can award $1 million dollars, but if there’s only $110,000.00 available in insurance money, that’s likely the most you could get. The exceptions are: (a) if the insurer acts in bad faith, which is beyond the scope of this post; and (b) if the individual defendant actually has non-exempt assets which, as I described above, is unlikely.

Do insurance companies act like they represent the other driver?

In essence, they act like they are representing the other driver, not you—even though they are your own insurance company!

Can your insurance company be your enemy?

Yes— your own insurance company becomes the enemy and tries every trick in the book to avoid paying you! They will:

Do you need to have a serious injury to be a happy financial windfall?

Every case is unique, but generally, you need to have a serious injury that requires consistent and extensive medical care. This is not the “happy” financial windfall that is portrayed on TV. It’s a traumatic period of time for the injured person.

Do you have to pay an attorney by the hour?

So, you’ll likely have to pay an attorney by the hour to litigate the case, or fork over a large retainer, or litigate the case yourself (and, again, litigation costs you money).

Who is the Texas Hammer?

These guys are serious (I think). Jim Adler and son Bill Adler have both adopted the moniker “The Texas Hammer.” Don’t deal with the insurance company on your own, let them get hammered.

Who is the Texas Law Hawk?

I saved the best for last. The Texas Law Hawk is the Michael Bay of attorney advertising. Special effects? He’s got ’em. Flame throwers? Those too. Frankly, I’d hire the guy strictly based on his willingness to make hilariously over the top commercials. His latest is a Christmas Special, featuring Santa Claus of course.

Who is Steve King?

Steve King is the Director of SEO at Juris Digital. He started his career in internet marketing as a copywriter, but found himself diving deeper into marketing in short order. After discovering SEO and content marketing, he was hooked. Steve is a firm believer in delivering outstanding content and website optimization in order to drive visibility. Steve is a seasoned marketer and has direct experience in the legal field as well.

Is legal marketing easy?

Legal marketing is not easy. We’re poking fun, but we appreciate the effort and creativity that went into making these commercials. If you’ve seen any “best of the worst” type commercials, we’d love for you to share in the comments below!

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