6 Lawyer TV Ad Trends Trial lawyers are buying daytime and early morning spots in order to target the “most vulnerable populations.” The highest volume of ads from personal injury lawyers is in the Tampa and Orlando television markets. Lawyers tend to advertise on syndicated talk shows and local news programs.
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Jan 16, 2022 · TV advertising is still the best way to get your message across. The best part is that advertisers can understand your market much better than they did a few years ago. Law firm television ads can target a specific audience to help you get a …
Jun 11, 2014 · Essentially, a very small number of lawyers saturate the online and TV ad markets in Charleston, South Carolina and elsewhere trying to distinguish themselves from one another. One way they try to set themselves apart from other lawyers is by advertising how much money they’ve received from settlements or verdicts.
Jun 11, 2019 · Before you redesign your law firm's website or start a new internet marketing campaign, read the South Carolina bar rules on attorney advertising. The South Carolina Rules of Professional Conduct in Chapter 7 deal with communications by an attorney about the legal services they provide to the public. Additional information can be found in the ...
A handful of law firms spend over $ 10 Million Dollars a year in TV ads. A study by the U.S. Chamber Institute for Legal Reform reported TV lawyers were expected to spend $892 Million in one recent year, a 68 per cent increase in only seven years. One Houston law firm topped the list with approximately $25 Million in TV ads.
In another case ads were found to violate the rules of professional conduct where a TV ad created the impression that insurance companies were anxious to settle cases simply due to the advertising attorney’s reputation.
Those facts represent only a few cases. Successful attorneys who advertise heavily on TV and stay out of trouble may argue those are isolated cases. They might be right.
Nonetheless, massive amounts of money go towards legal TV ads. Chances are, if you contact the TV ad people, you may or may not actually ever meet with the attorney. You’ll likely receive a form to fill out and meet with someone else.
A lead plaintiff is the face of the case. In the recent lawsuit against the NCAA over athlete compensation, Ed O'Bannon was the lead plaintiff even though many others were named in the suit.
Ed O'Bannon was the face of the recent NCAA case because his story -- a college star whose pro career fizzled -- was the one that painted the best picture of what the case was all about. (Stephen Dunn / Getty Images)
While lawyer ads on TV can sometimes be helpful by pointing out that there are options available to people who have suffered from a personal injury, they can also be extremely misleading.
Some of these personal injury law firms rely on celebrities to get their messages across to viewers.
Watching television advertising is not the best way to find a personal injury lawyer. As already stated, these lawyers are (generally) only interested in settling a case, and are not necessarily looking out for the best interests of the injured party.
Fortunately, DMG is well-versed in all phases of the process. From initial concepts, throughout the creative execution to copywriting, storyboarding, and production.
It’s important to get the right mix given your firm’s particular objectives.
Larry Green apparently spent his entire budget (say, $100) on a DVD box set of stock explosion and car wreck footage, and he’s determined to use every last second of it. Ironically, if any of his clients were actually involved in the accidents pictured, they probably wouldn’t be alive to sue anyone.
I’m guessing someone told attorney Jack Bernstein that pointing at the camera would “butch up” his persona, but he ends up coming off more like a sassy talk show audience member wagging a finger at a philandering guest.