which of the following is a characteristic of the attorney/adversary model of ethics?

The Attorney-Adversary Model: In this model, the public relations professional is perceived as having the same social duty as a lawyer. The majority of loyalty would lie with the client and it is the public relations professional’s ethical duty to represent them in the best light, no matter what.

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Who developed the responsible advocacy model of ethics?

The theory of responsible advocacy was developed by Fitzpatrick and Gauthier to be a significant step towards “providing a universally acceptable philosophy on which standards of ethical public relations practice might be based.” (Fitzpatrick & Gauthier, 201) Responsible advocacy seeks to marry the ethical identity of ...

How does advice to clients from lawyers differ from advice given clients by PR practitioners?

* Lawyers correctly advise clients on what they MUST do, within the letter of legal requirements, to defend themselves in a court of law. *Public relations advisers counsel clients on not what they must do but what they SHOULD do to defend themselves in the court of public opinion.

Which ethical model was developed by Jar Barney and Ralph Black comparing the legal professions to that of public relations?

*The enlightened self-interest model. *The responsible advocacy model. Developed by Jay Barney and Ralph Black, who suggest that practitioners have no obligation to consider public interest or any other outside view beyond that of their client.

What is the significance of the six ethical values that underscore the Public Relations Society of America Code of Ethics?

What is the significance of the six ethical values that underscore the Public Relations Society of America (PRSA) Code of Ethics? They set the standard for the professional practice of public relations. These values are the fundamental beliefs that guide our behaviors and decision making process.

What are the basic duties of a lawyer to his clients as provided by the legal code of ethics?

CANON 1 - A LAWYER SHALL UPHOLD THE CONSTITUTION, OBEY THE LAWS OF THE LAND AND PROMOTE RESPECT FOR LAW OF AND LEGAL PROCESSES. Rule 1.01 - A lawyer shall not engage in unlawful, dishonest, immoral or deceitful conduct.

What are the ethics of a lawyer?

Areas covered by ethical standards include: Independence, honesty and integrity. The lawyer and client relationship, in particular, the duties owed by the lawyer to his or her client. This includes matters such as client care, conflict of interest, confidentiality, dealing with client money, and fees.

Which of the following CEO responsibilities does not correspond with those of public relations professionals?

Which of the following CEO responsibilities does NOT correspond with those of public relations professionals? create clear corporate policy.

Which of the following is at the heart of the ethical practice of public relations?

Which of the following is at the heart of the ethical practice of public relations? doing that which brings the greatest happiness for the greatest number.

What is press agentry model?

The press agentry model is the lowest “level” of ethical public relations. This model focuses on publicity or press agentry to gain attention for the organization. Reminiscent of P.T. Barnum's publicity stunts, this model focuses on self-interest or gaining attention, whether good or bad.

What are the 6 fundamental values of ethics in PR?

Six professional values are listed, described as “the fundamental beliefs that guide our behaviors and decision-making process”: advocacy, honesty, expertise, independence, loyalty, and fairness. These values serve a number of purposes for the field of public relations.

What are the six professional values?

These are Care, Compassion, Competence, Communication, Courage and Commitment. Nurses who operate on these values ensure that the job gets done in an effective and efficient manner and that patients are safe and treated well.

When the code of ethics was modified to reflect growth in the sector of financial public relations the PRSA worked with what government agency?

Additional revision during this time brought the PRSA together with the Securities and Exchange Commission (SEC) to adapt code sections to the growing area of financial public relations.

How are lawyers and public relations people alike How are they different?

“Lawyers advise and counsel on the legal implications of decisions and actions; public relations professionals advise and counsel on the public implications of decisions and actions.

What is the difference between given legal advice and merely offering an opinion?

It points to the key difference between a legal opinion and legal advice—i.e., that a legal opinion is an attorney's analysis based on past or present facts, while legal advice is an attorney's counsel and guidance as to what future actions the client should take.

Is a PR team the same as lawyer?

Basically, lawyers are trained to be cautious and want to let the legal system work things out. PR people want to communicate — they're communicators — to maintain relationships with customers, employees, vendors, neighbors, and media.

Why would a good lawyer not tell a client how their case will come out?

Why would a good lawyer not tell a client how their case will come out at the initial consultation? A good lawyer knows that every case is different and without doing research. A good lawyer will not guarantee the outcome of any case.

What is the Professional Responsibility Model?

The Professional Responsibility Model: This theory suggests that ethical decision-making should require professionals to balance the interest of the organization they serve with the interest of the publics impacted by the organization.

What is the role of public relations in the legal profession?

The majority of loyalty would lie with the client and it is the public relations professional’s ethical duty to represent them in the best light, no matter what . There have been some concerns with this model, as it seems to neglect the obligation of public relations professionals to key stakeholders. Rather than serving only the client, primarily looking out for their interest and benefit, many suggest public relations has a mixed-motive in serving both the client and the public.

What is the asymmetrical model of public relations?

The Asymmetrical Model: While the Asymmetrical Model of public relations is declining , there are still many who perceive the industry of public relations to be defined by this construct. In this paradigm, public relations professionals are viewed as the protector of the organization’s reputation, taking almost a combative stance against key stakeholders in order to guard the organization itself. Similar to the first model discussed, this perspective of public relations ignores the obligation to the public. In addition, well-meaning but misguided public relations professionals who follow this perspective would run into ethical concerns as they make decisions solely to “protect” the clients reputation instead of focusing on mutually beneficial relationships grounded in truth and transparency.

Why is it important to understand the commitment to both the client and the public?

Understanding the commitment to both the client and the public is critical to make the correct ethical decision and, ultimately, to maintain trust of all groups involved. Beyond understanding the obligations, however, several models for making decisions have been proposed to help professionals think through various situations they may encounter.

What is the strongest model of communication?

The Symmetrical Model: Often advocated as the strongest model, this proposes that there should be on-going communication between organizations and publics in order to mutually adjust and build relationships that benefit all parties involved. While scholars generally seem to support this model, recently there have been some questions about how public relations professionals can, in fact, truly serve both parties at the same time. In addition, when one group in the model (the client) tends to hold most of the power and money, is it truly possible that both sides have equal voice and impact on the decision? In light of this, another model has been proposed.

Is public relations perceived as manipulative?

If, for example, a public relations professional is only concerned with the bottom line or defending a client’s reputation at all costs, the public is not likely to trust any communication as authentic. Instead, it may be perceived as coerci ve or manipulative.

Is public relations manipulative or coercive?

Instead, it may be perceived as coercive or manipulative. On the other hand, if the client and the public both believe that the public relations professional is committed to building authentic relationships that are mutually beneficial for all involved, they will be able to maintain the trust.