December 4, 2016Brian Loncar / Date of death
Sue LoncarBrian Loncar / Spouse (m. 1995–2016)
56 years (1960–2016)Brian Loncar / Age at deathDallas lawyer Brian Loncar, a pioneer of the zany, over-the-top attorney advertising genre, has died at the age of 56.
Loncar, a plaintiff's personal injury attorney famous for his advertisements as “The Strong Arm,” was found dead at his law office in downtown Dallas.
A saguaro cactus known as "Strong Arm" stood more than 40 feet high and had 34 arms. It lived an estimated 150 years. And this week, it died. Jason Grodman, natural resources supervisor with the Marana Parks and Recreation Department, joins us.