57% of clients find a lawyer with an online search engine The phonebook is dead, and that snake oil SEO salesman might be onto something (so long as you don’t hire one of the bad ones).
· With the amount of content online today from lawyers, you'd think this was the wild West. You might get the impression that EVERYONE who …
· That was considerably higher than the other available options: 29 percent of respondents would ask a friend or relative first, 10 percent would go straight to the local bar association; and 4 ...
· 31% of all law firm related website traffic comes through mobile search (FindLaw Aggregated Hosted Site Data 2014) 71% of people looking for lawyer think it is important to have a local attorney....
· 28% of Lawyers get new clients from directories. 31% of new clients you can get by referral from other attornies. 40% of clients find a lawyer on Google. 62% of clients came from friends. So, digital marketing for lawyers may bring you more than 50% of all possible customers.
– Consumers are mostly likely to turn to the Internet to find and research a lawyer before hiring them, compared with other methods, according to a new survey by FindLaw.com, the most popular legal information website. Thirty-eight percent of people surveyed said they would use the Internet to help them find a lawyer.
Three Powerful StrategiesDevelop a Professional Website. To put it simply, most of your advertising efforts will fall flat if you don't have a solid base to build your marketing from. ... Provide People with Value. Becoming a lawyer isn't an easy task. ... Partner With a Lead Generation Service.
Generally speaking, as recommended, consumers do rely on referrals and online searches. Both activities rank highly in many studies. They are the top two results in a 2019 study by the digital marketing agency Market My Market, for instance.
SEO service should cost a law firm $2,500+/month. This is a standard price in low-competition areas using fewer keywords. Larger firms seeking that top spot on Google for multiple keywords might be spending $20,000/month. Less than $2,500/month is possible for new/small firms, though.
Table of Contents hide1.1) 1. Friends, Family & Relatives.1.2) 2. Join the Bar Association of your Court.1.3) 3. Public Speaking, Events, Conferences and Meet-ups.1.4) 4. Social Media: A Powerful tool.1.5) 5. Online Marketplaces and Platforms.1.6) 6. Search Engine Optimization (SEO)1.7) 7. ... 1.8) 8.More items...•
Identifying Your Groups and Personas. ... Improving Visibility with Search Engine Optimisation (SEO) ... Online Reviews. ... Optimising Conversions for Maximum Potential. ... Using Content Marketing to Your Advantage. ... Scale Your Efforts with Marketing Automation. ... Choosing the Right Social Media Platform(s)More items...
Here are 10 tried-and-true tips to help you attract more customers.Offer new customers discounts and promotions. ... Ask for referrals. ... Recontact old customers. ... Network. ... Update your website. ... Partner with complementary businesses. ... Promote your expertise. ... Take advantage of online ratings and review sites.More items...•
These rights are: the right to equality in the consumer market; privacy; choice; disclosure and information; fair and responsible marketing; fair and honest dealing; fair, just and reasonable terms and conditions; and fair value, good quality and safety.
Lawyers are in a unique position to help individuals, groups, and organizations with their legal problems and to further the public good. Public interest lawyers champion legal causes for the greater good of society and help those in need of legal assistance who might not otherwise be able to afford attorneys.
Specifically, for every 1,000 residents in the US, there are only four lawyers. Knowing the status and size of your industry helps you understand your playing field in the legal marketplace.
As of May of 2019, the US Bureau of Labor Statistics Occupational Outlook Handbook reports that the median annual wage for lawyers was $122,960. While it varies by region and practice area, knowing the lawyer statistics for average pay can help you assess where you stand when it comes to income.
The Legal Trends Report also found that 65% of consumers prefer to pay electronically (that is, via electronic forms of payment like credit cards, debit cards, or online payment systems like Clio Payments, PayPal, or Apple Pay) over cash or check.
15. 72% of consumers would prefer to pay their legal fees via payment plans. Another key statistic about lawyers from the 2020 Legal Trends Report is that today’s consumers want convenience and options when it comes to paying their legal fees.
The 2020 Legal Trends Report also notes a collection rate (that is, the percentage of hours collected divided by the number of hours invoiced) of 88%—which means that lawyers are not paid for 12% of hours that they’ve worked and billed to clients. Finding a way to increase this rate could mean more potential revenue coming in for the hours already worked.
Different practice areas charge vastly different rates, as well. The 2020 Legal Trends Report found that bankruptcy was the practice area with the highest average hourly billing rate—in some cases, by a great amount.
When it comes to hourly rates by state for lawyers, the 2020 Legal Trends Report shows that lawyers in DC charge the highest hourly rate, followed by $338 per hour by lawyers in California.
Even the most prestigious law firms require a proper SEO marketing strategy to make it to the highest placement in Google search. Your firm will be no different. Embrace SEO and proven means of digital marketing to grow your organic traffic through higher authority rankings, and hence, higher placement on Google and other search engines.
What is the key to getting more legal clients? Is to answer clients’ questions. The more helpful your content is, the longer you keep them on your site. And the longer they spend on your site, the more relevant your site will appear to Google, and the more people Google will send to your site (there are many other factors Google considers in its algorithm, but this one is considered very important).
This is a controversial one. Some marketing firms will pitch social media like it’s the hottest thing. But the reality is that social media does not produce spectacular results for lawyers.
Directory listings linked to your website boost your search engine visibility. Let’s come back to those Google algorithms again. You want to be findable, and to be findable, you have to be as visible as possible. The more external sites (like directories) you have pointing to yours with data describing what you do, the more visible you’ll be within search terms for your practice areas.
Directories rank you higher on Google. Here, Google is constantly crawling the web to figure out which websites serve what purpose. That way, they know they’re giving users good results when they type queries in. Your directory profiles tell Google what you do and where you do it.
Without going into technical details, remarketing for law firms works like this: after a potential client visits the website, they will start seeing banner ads on other websites reminding them about the website they have visited.
But in 2021, times have changed, and more aggressive modes of outreach (via inbound methods) are required. Your website will climb up in search results if you get SEO done right, but that will take time. If you’re a new lawyer and want to get your first customers, you can do it through some marketing channels.
The crowding of the search results page is a double-edged sword: It means more opportunities to show up (paid ads, local results, reviews, or regular search results) but it also means more opportunities to lose a potential client’s, or even a referral’s, interest —sure their friend recommended you, but you have a few recent bad reviews that show up when your name is searched, so do they really want to hire you?
Have a strong reputation for integrity. And pursue genuine relationships with others outside your small circle of lawyer friends by joining groups centered around hobbies, for example. Let it slip occasionally while amongst these non-lawyer friends that you are a licensed attorney. Do that, and after a while, you’ll notice friends and family will start passing around your name.
Marketing for lawyers is multi-channel: Yes, you need a great website that makes it easy for consumers to learn about you, decide that you know your stuff, and contact you. But you also need reviews on Google, Yelp, and Avvo.
Here is the truth about search marketing: It’s no longer just about your website, though your website and search engine optimization (SEO) are still extremely important. Go search for a particular type of lawyer in your city and see how much stuff is crammed into Google and Bing results these days: First, there are paid ads, local maps results (with reviews!), and after all that come the unpaid (organic) search results that everybody talks about.
A keen observer will note that the below figures add up to more than 100%—this is because prospective clients will often do more than one of these things to find you. Even referrals will Google you at some point, if only just to find your number.
There are other directories and legal lead generation services that you can list yourself in as well. Some are paid, such as FindLaw, LawInfo, and SuperLawyers, while others are free and ad-supported, like Justia, Yelp, and Avvo. One could even make a strong case that Google Maps’ local business listings are a valuable directory as well—maybe even the most valuable directory, since everybody uses Google. Yelp review ratings, meanwhile, are prominently displayed on Siri (iPhone) search results, as well as Bing.
1. 6 out of every 10 small businesses in 2018 don’t have a website for their business. ( Devrix)
24. 71% of people don’t trust sponsored ads, 69% don’t trust advertisements, and 65% don’t trust press releases.
5. As far back as 2014, people saw an average of 5,000 ads/day.
1. Google and Facebook reign supreme as the places to get news, business, and lifestyle stories in the U.S. and Latin America. ( Hubspot)
3. Sales for eCommerce in 2018 came in at $2.842 billion, and topped $3.453 billion in 2019. ( vpnMentor)
The top three most difficult things to do in sales (compared to a few years ago), include getting responses from prospects, engaging multiple decision makers, and closing deals. ( Hubspot)
Over half of all businesses claim that generating leads and traffic to their site is their biggest marketing challenge. If this is something you struggle with, read up on these important facts and statistics to see where you can make improvements.