what organic attorney search results get the most clicks

Where do the majority of organic clicks go on Google?

Jul 20, 2020 · Organic search engine optimization (SEO) has the power to generate more clicks and build greater trust among web users when used with quality, relevant content. What makes organic SEO a popular option among many businesses like law firms is that the results are often longer-lasting and more stable. Attorneys interested in enhancing their online presence and …

How do I take advantage of organic search?

Jun 01, 2021 · Русский. 中文. Contents. Organic search refers to the non-paid search results from a search engine. These results can’t be bought or influenced by advertisers; they’re the ones the search engine deems most relevant to the user’s search query. In this guide, we’ll cover: Types of organic search results. Why organic search is ...

What is the difference between paid search and organic search?

Jan 07, 2020 · Organic Search. As stated above, organic search refers to the results shown for a search query that excludes paid ads. Organic search results are decided by search algorithms and can be optimized using SEO best practices.. Search Engine Optimization or SEO is the practice of optimizing a website so that it appears higher in the natural or organic results for …

How do I check where my website ranks in organic search?

Sep 17, 2021 · That’s right: if a featured snippet appears, it’s going to get half of all user clicks. And, in turn, organic search results appearing below it will get significantly less than they would if the featured snippet weren’t there. Are Zero Click Searches Bad News for SEO? Zero-click searches aren’t bad for attorney SEO. It’s simply ...

Does SEO work for law firms?

With the help of SEO, law firms achieve better organic search ranking (not paid) positions and are more likely to receive more high-quality cases because of their increased visibility in search engines like Google, Bing, Youtube or smaller ones like Duck Duck Go.

How do lawyers sell SEO?

SEO for Lawyers: 6 Facts to KnowYou increase authority when your website has more (or as much) and better-quality content on a particular subject. ... Try to get more clicks for your site. ... Try to make user's time on your site worth it. ... Optimize your site pages for good loading speed. ... Spend some time link building.More items...

How do I find a good lawyer in Canada?

Here are a few ways to find a lawyer:Ask friends, colleagues and family if they know a good lawyer.Contact the Law Society Referral Service.Browse the Directory of Certified Specialists from the Law Society of Ontario.Ask a settlement worker or a member of a social service agency for suggestions.Feb 24, 2016

Which type of keywords should lawyers start off using for search engine optimization?

Keyword Research And Discovery Keyword research is the first step before an attorney can start optimizing a website. Lawyers should focus on purchase intent keywords which indicate the searcher is ready to sign up for legal services.Apr 19, 2017

What is lawyer SEO?

What is Attorney SEO? Attorney Search Engine Optimization (SEO) is the process of increasing the traffic of a law firm's website by obtaining first-page ranking positions on search engines like Google and Bing.

How do you know if you're hiring a good lawyer?

7 Must-Know Tips for Hiring an Attorney for Your CaseAsk for Recommendations. One of the best ways to find a good attorney is to ask people you trust for recommendations. ... Do Online Research. ... Schedule a Consultation. ... Ask the Right Questions. ... Assess fees and Costs. ... Review the Payment Arrangements. ... Listen to Your Gut.

What should I look for in a good lawyer?

7 Qualities to Look For in a LawyerExperience. Although it's not essential to find an expert in your particular field, it makes sense to look for someone who specializes in small-business problems as opposed to, say maritime law. ... Understanding. ... Ability to communicate. ... Availability. ... Rapport. ... References. ... Reasonable fees.Feb 28, 2013

How much are lawyers paid in Canada?

How much does a Lawyer make in Canada? The average lawyer salary in Canada is $100,000 per year or $51.28 per hour. Entry-level positions start at $75,000 per year, while most experienced workers make up to $136,125 per year.

How to create a website for a business?

It should be your #1 salesperson, on the clock 24 hours a day. A business website should successfully: 1 Draw in a specific audience, 2 Deliver what they’re seeking, and 3 Move them naturally through the buyer’s journey.

How many searches are done on Google every day?

There are roughly 3.5 billion Google searches conducted every day and Google accounts for 93% of all search engine traffic across the country. If you want to show up in Google’s search results – and show up high enough to get clicks – then you need to care about law firm SEO. Here’s our SEO Guide for Lawyers – everything you need ...

How many people visit the second page of Google?

Only about 2 to 3 percent of people visit the second page of Google’s search results. Less than one percent (.78%) click through to a site once they get there. So, if you want your law firm website to get clicks – meaning visits from potential clients – you really want to make sure that you rank on the first page.

What is attorney SEO?

At its core, attorney SEO means producing helpful, high-quality content and delivering it in an appealing way. If you can master that, you’ll reap Google’s rewards. That’s what the best SEO companies for lawyers have mastered.

What is the buyer's journey?

The buyer’s journey is the process consumers go through to learn about a product or service. It involves considering how a purchase could solve a problem and making the decision to buy. Your website should have dynamic content that guides them through this process.

What is a featured snippet?

Featured snippets are short snippets that briefly answer the searcher’s question. They appear at or near the top of Google’s organic search results and the snippet is pulled from one of the top-ranking results.

What is organic search?

Organic search is one of the traffic sources in Google Analytics. It represents the visitors that arrived on your site by clicking through to it from one of Google’s organic search results. You can see a breakdown of all your traffic sources by navigating to Acquisition > All Traffic > Channels.

When did mobile friendly sites become a ranking factor?

Mobile-friendliness became a ranking factor for mobile results in 2015. Now, with Google’s move to mobile-first indexing almost complete , it’s also a ranking factor for most sites on desktop.

Why is organic search important?

Organic search is important because it is the most valuable form of traffic you can get to your website. Organic traffic is highly targeted and more likely to convert than any other form of traffic. The reason organic traffic is more targeted compared to social traffic or other types of traffic has to do with the ‘user intent’.

What is the difference between organic and paid search?

The main difference between paid search and organic search is that paid search results are paid for and populated via an auction system while organic search results are unpaid and decided by search engine ranking algorithms. Both paid and organic search are part of what is known as search engine marketing (SEM).

How to improve organic search rankings?

The most important organic SEO factors to implement and improve your organic search rankings are: Make sure that your content can be indexed. Make sure that your website is fast and accessible on all devices. Publish content that satisfies the intent of the user. Optimize your content for search engines.

Is organic traffic free?

Unlike paid search traffic, organic traffic is free and continuous. In other words, once you achieve and able to maintain high rankings for the keywords you want, you will get traffic from search engines to your website 24/7 without paying anything.

What is organic search?

Organic search results are decided by search algorithms and can be optimized using SEO best practices. Search Engine Optimization or SEO is the practice of optimizing a website so that it appears higher in the natural or organic results for related keywords.

What is the best type of traffic for a website?

Organic search is the best type of traffic you can get for your website or blog. Organic traffic is targeted and this means users visiting your site from a search engine are more likely to convert.

Why are search engines so good?

Search engines have become very good at evaluating content and understanding whether it satisfies the intent of the user or not. They use a number of factors to present the most relevant content for each query so if your content does not provide users what they want to read, it will not appear high in the results.

SEO vs. PPC: Query Type Matters

Why aren’t they relevant? Because most search queries are not commercial or transactional in nature. Most search queries are informational or navigational. It’s difficult to find exact figures on what percentage of search queries are commercial – partly because deriving intent from a search query alone is always something of a guessing game.

Focus on the Queries that Matter for Your Business

So, coming back to that 96% figure – the finding that the vast majority of clicks go to organic results. Is it interesting data? Sure. Should it affect your decision making when it comes to PPC? Not really.

My Hypothesis

As a search marketer I’m biased and trained to not click on the paid ads. As a matter of habit I skip right over them as I explained in my search behavior journey on my most recent post on Moz.

Our Testing Method

Since I didn’t want to gear these results towards a specific demographic I used UsabilityHub.com’s click testing software with the random demographics information. The respondents were mostly US based users who were given a simple question with a screenshot of the results and then asked why they clicked where they clicked.

Overall Study Conclusion

To me this study is just the tip of the iceberg in learning what impacts user behavior. Knowing where users click can really help you focus in on the strategy that’s going to have the most impact for your business. Here are some of the key takeaways from the three tests we conducted:

Author: Casey Meraz

Casey is the founder and president of Ethical SEO Consulting and Juris Digital based in Denver, CO. Casey’s specialties are in organic and local SEO. He is a regular contributor to the Moz Blog and the author of How To Perform The Ultimate Local SEO Audit.

Organic Search Results & Click-Through Rates

Others have previously tried to gauge organic click-through rates (CTRs) for the top 10 results on Google and Bing, resulting in varied percentages, but with a recurring and obvious theme: the higher you rank, the more people click on your website; the lower you rank, the less clicks and traffic your site gets.

Paid Search Results & Click-Through Rates

Who are those 6 percent clicking on PPC ads? Women (53 pecent of them) are more likely to click on paid search ads than men, who click on ads 47 percent of the time.

Google vs. Bing

Google is crowned the “clear leader” on successful search rates, with a 91 percent successful search rate. Bing’s percentage of successful searches: 76 percent.