what makes a good testimonial attorney client

• Clarity. They paint a clear before and after picture.
• Purposefulness. They guide the reader towards an action.
• Positivity. A testimonial isn’t a snarky review on TripAdvisor or Amazon — you want people to be honest, but you want the overall tone to be optimistic.
• Focus. Don’t ramble. Stay on point.

Full Answer

Should lawyers post testimonials on their websites?

Read below client testimonials and attorney endorsements about our firm and attorneys: " Wayne & Team - I just wanted to write you all a little note of appreciation and tell you thank you for all your help with everything! There were several parts to this whole process and you all made it a little easier, and for that I send a sincere (thank you!).

How do I get more client reviews/testimonials?

Jun 13, 2017 · June 13th, 2017. Client testimonial or "reviews" pages are among the most clicked-on sections of our law firm websites. In fact, of the hundreds of sites for which The Modern Firm has direct data, testimonials pages are second only to attorney biographies on the list of most-visited interior website pages. We have a few theories about why.

Why do prospective clients value testimonials?

Aug 18, 2017 · Does a Client's Matter Have to be Closed Before They Can Offer a Testimonial? Again, many bar rules don't address this question — at least not directly. At issue primarily are more general confidentiality and attorney-client relationship issues. I.e.: it's all in what the testimonial says. That said, some jurisdictions do touch on the question.

Why are testimonials important for your business?

Mar 29, 2011 · As I indicated in my recent post on Lawyerist, Effective Client Testimonials, the best time to obtain a testimonial is when the client’s goals and desired outcome have been reached, when the client expresses gratitude for the work performed, or when the client asks how he can help the lawyer. Even clients who provide unsolicited testimonials could use a bit of …

What makes a great client testimonial?

Testimonials are best when they're direct and to the point. Be sure to use words and phrases that your potential customers can relate to, and bring everything back to the clients' hopes and fears: why they came to you, exactly what you can do for them, and dispel anything that might be holding them back.Mar 31, 2021

Can lawyers use testimonials?

In brief, an attorney's use of client testimonials, endorsements (by clients) or reviews in advertising is generally governed by Rule 7.1 on Communications Concerning a Lawyer's Services. ... Rather, they are presumed to permit testimonials, so long as they are truthful.Jul 28, 2017

How do you write a good review for a law office?

How to Write a Good Review for an AttorneyStep One: Provide context for the review. ... Step Two: Explain what makes the law firm services ideal or needs improvement. ... Step Three: Summarize what was gained from the experience.May 7, 2018

What do client testimonials do?

Simply put, customer testimonials create something of a self-fulfilling prophecy regarding your connection with your target audience. ... You're giving an opportunity to let regular customers become brand advocates, which does more in terms of building trust, credibility, and emotion than you could ever do on your own.Jun 10, 2017

Are paid testimonials legal?

Yes. Under 15 US Code § 45, the Federal Trade Commission (FTC) has the power to stop and penalize parties “using unfair or deceptive acts or practices in or affecting commerce.” This makes it a crime to break official rules imposed by the FTC. And the FTC forbids the use of fake testimonials.Oct 25, 2021

Should you pay for testimonials?

6. Can I Pay For Testimonials? Yes, with disclosure. You can incentivize customers to give testimonials, however the testimonial must still be true and made by a real customer.Feb 7, 2018

How do we write a review?

​8 tips for writing great customer reviewsProvide useful, constructive feedback.Talk about a range of elements, including customer service.Be detailed, specific, and honest.Leave out links and personal information.Keep it civil and friendly.Feel free to update your review if needed.More items...

What does it mean to put a law firm in Review?

n. the judicial consideration of a lower court judgment by an appellate court, determining if there were legal errors sufficient to require reversal.

What is an attorney called?

A lawyer (also called attorney, counsel, or counselor) is a licensed professional who advises and represents others in legal matters. Today's lawyer can be young or old, male or female.Sep 10, 2019

What does a good testimonial look like?

Keep it short and conversational Your testimonial should only be two or three paragraphs, at most. They should be written in your customer's tone so that your testimonial doesn't seem overly formal or technical. Testimonials are accessible, easy to understand the content that connects with potential customers.Feb 22, 2021

What are testimonials examples?

Here's what they look like:Grateful email messages… Thank you so much for a job well done.Social media love… You guys are the best! Keep up the great work!Happy handwritten thank you notes… I just wanted to let you know that it's been great working with you.Gushing in-person gratitude… You've been so helpful.

How do clients get testimonials?

7 Strategies for Getting More Customer Testimonials (And What to Do With Them)Checkout Your Facebook Reviews. ... Look at LinkedIn Recommendations. ... Ask for YouTube Video Reviews. ... Search Local Search Directories. ... Don't Forget About Niche Review Sites. ... Reward Customers Who Review. ... Setup Google Alerts and Social Mentions.

How Do I Ask for Client Recommendations?

If you feel a bit uncomfortable asking your clients for testimonials, you're not alone. Most of us shy away from boasting about ourselves, let alone from asking someone else to tell us how great we are. Indeed, the more reputable you are, the more you probably feel your work should just speak for itself.

Do I Have to Name Names, or Are Anonymous Reviews OK?

Testimonials can be attributed with whatever amount of information is comfortable for you and your clients. A full name and location are great — and full information like this is generally the best way to go for sophisticated / B2B practices. But just initials or generic attributions are also okay where appropriate.

How Many Testimonials Should I Get?

We recommend at least 5 testimonials when your website launches. Of course, more is better! And it's great if you can keep adding over time.

What Gets the Best Results: Email, Postal Mail, or In Person?

These days, email is fine except for practices where your clients are not accustomed to it. That said, as noted above, it's good to use a two-step approach, whether step one is by email or in person. If you're following up by postal mail, include spaces after the questions you pose so that a client can fill in the blanks.

Keep Getting that Feedback Even After Your Website Goes Live

Now, a final point. It is a very good practice to keep seeking client feedback long after your new website goes live. A benefit of doing so is being able to regularly update the testimonials section of your site with fresh praise. But, that benefit is arguably secondary.

Four smart questions can deliver killer content for your business development efforts

There’s a lot of discussion about when, and how, to ask for law firm testimonials over the course of a client engagement. A website or bio refresh is a great time to ask clients you trust why they hired you and what sets you apart from your competitors.

Provide the Framework When You Ask for Law Firm Testimonials

Happy clients are typically more than willing to provide feedback for proper, tasteful use in promotional copy. But many don’t know what to say. It’s important, then, to give them a framework to think about your professional relationship.

Law Firm Testimonials: Four Questions That Help Clients Tell Their Story

Here are specific questions to ask when soliciting client testimonials:

Watch for Themes

Ideally, you’ll be asking several clients simultaneously for reviews. Look at the responses collectively, and decide which part of each testimonial best speaks to the two or three themes you want to stress (responsiveness, cost-effective representation, well-managed teams, for example).

Unexpected Plaudits

One thing I’ve found over the years is that my clients’ perceptions of me sometimes differ from my own. Many of us undervalue a certain talent or characteristic because it comes so naturally to us that we barely perceive it in ourselves.

Why is testimonial important?

Good testimonials are important because they: Build trust and credibility.

What is an influencer testimonial?

Influencer testimonial. Having a celebrity or social media influencer vouch for your brand is an influencer testimonial, and it works because these individuals have a trusted name and can help encourage other people to make decisions, thus leveraging them to consider your products and services.

Is a text interview authentic?

A text interview is an option, but a Q&A via video or audio is more engaging and credible.

Why is emotional decision making important?

Emotion-based decision making is common, and it makes sense, according to Psychology Today: “A great deal of your decisions are informed by your emotional responses because that is what emotions are designed to do: to appraise and summarize an experience and inform your actions. ”.

What are the different types of testimonials?

Here are some of the common types of testimonials to consider. 1. Quote testimonials. Perhaps the most beloved and common type, quote testimonials are direct words from a customer who was satisfied with the products or services they received. 2. Peer testimonials.

Why do peer testimonials work?

People tend to gravitate toward others who resemble themselves. This is referred to as implicit egotism, and it’s why peer testimonials work. Basically, the person giving the testimony is of similar status to the audience. This type usually includes a visual in the form of a portrait.

What is family reach?

Family Reach, a financial lifeline for families fighting cancer, reached out to us for content that would help explain what they do, and to a broader audience. Their goals were to sympathize with families in need and help remove the stigma that comes with the financial burden of cancer.