TOP 31 BEST PERSONAL INJURY LAWYER ADWORDS PPC KEYWORDS
KEYWORDS | MONTHLY SEARCHES | COST PER CLICK (CPC) |
personal injury lawyer | 33,100 | $139.92 |
car accident lawyer | 27,100 | $209.27 |
personal injury attorney | 22,200 | $132.78 |
accident lawyer | 14,800 | $183.25 |
Full Answer
Sep 10, 2017 · With that being said, let’s go straight into some of the best keywords for personal injury lawyers. Long-Tail or Short-Tail. If you’re not familiar with …
Mar 06, 2013 · Potential client searches Google for something like: “Chicago personal injury lawyer” Whoever comes up first gets the click, call or inquiry. So, lawyers create many pages over-optimized to target variations of these keywords (i.e. chicago personal injury attorney, chicago accident lawyers, personal injury lawyers in chicago, etc).
Utilizing the Top SEO Keywords for Lawyers. The key to ranking well when it comes to the top SEO ...
First, I would enter into Keywords Explorer three keywords related to “car accident lawyer,” such as “car accident lawyer,” “auto accident attorney,” and “automobile accident lawyers.”. You can enter more than three keywords at a time, but be sure that they’re thematically similar; this helps you create a better focus for topic clusters and aids internal linking strategies.
There is no perfect set of keywords. However, rule of thumb for the best keywords for injury lawyers to target will be short and include the city or metro area’s name (e.g. “injury lawyer dallas”). However, there is no perfect set. It could vary by state and the language that a local market is accustomed to.
Many businesses and industries rely on targeting the right keywords in order to grow their top and bottom lines. Legal services and lawyers are no exception. Especially certain areas of law, including personal injury and civil litigation matters.
We started off this week with a big splash about keyword selection. Today we will discuss what we believe to be the best personal injury keywords. As always, Big Bang is a premier provider of law firm lead generation services. In our opinion, the success of an Attorney SEO Marketing is based upon how many new cases it provides.
On the surface, selecting the right personal injury keywords sounds simple enough. If you’re an injury lawyer then you want to run ads for the keyword “personal injury attorney” right? No, you’re wrong and worse than you being wrong is your Attorney SEO Marketing agency charging you for the wrong search terms.
Of course, you also have to keep in mind that you would need a comprehensive negative keyword list to help you keep your ads from showing and getting clicks from unrelated searches. For example, you want to add negatives to avoid showing ads to people searching for information about accidents in the news, or car accident photos, or new attorneys looking for car accident attorney jobs.
One thing that you have to remember is that you can only use one exclamation point in each ad.
Surprisingly, we have seen some clients do better with personal injury type keywords while other clients seem to do better with auto accident keyword sets. It is a mystery as to why some of these keyword sets work better for different clients. It could be different levels of competition from city to city. It may make sense to run different campaigns for the different types of keywords and track them separately. This is something that we do for our clients who hire us to manage their AdWords accounts.
So, personal injury lawyers should target keywords related to the types of questions their potential clients might have related to dealing with insurance companies.
If you’re spending a lot of time obsessing over ranking for the handful of keywords that you think are important, you’re likely to be left behind.
Brainstorm – The first step in keyword discovery should start with brainstorming. Who are all the different people you want to attract to your site? What are the types of things that they’re searching for? Where are they going to find this information (i.e. places beyond Google, specific sites, forums, social networks)? How are they looking for answers and information related to your practice? What language do they use? Here’s a hint: it’s probably not the same language you use.
So, personal injury lawyers should build content around the types of keywords that these people are likely to use in doing research online.
More and more attorneys are embracing the internet and search as a channel for client development. Unfortunately, for the majority of attorneys with whom we talk, their understanding of how search works goes something like this:
While keyword targeting and discovery are definitely a part of the SEO equation, it’s important to keep this aspect in perspective.
First, I would enter into Keywords Explorer three keywords related to “ car accident lawyer ,” such as “ car accident lawyer ,” “ auto accident attorney ,” and “ automobile accident lawyers .”. You can enter more than three keywords at a time, but be sure that they’re thematically similar; this helps you create a better focus for topic clusters and aids internal linking strategies.
Keyword Research for Lawyers 1 what keyword research is 2 why keyword research is important 3 how to find keywords from real search queries 4 finding the right keyword research tool (both free and paid) 5 how keyword intent shapes your selection process
Once you’ve identified a pool of keywords (through mind-mapping, manual competitor analysis, etc.), you can analyze these using Google Search. Drag them into Search one at a time, then scroll down to find related terms and queries. In this way, you can further expand your pool of keyword with ancillary terms and phrases. For example, see search results below:
Simply put, keyword research is the identification of those terms and queries that individuals are manually using in Google’s search engine.
Ubersuggest. Neil Patel’s UberSuggest is one of the best free keyword research tools available.
As mentioned above, keyword research (when done correctly) enables many other facets of search engine optimization. Investing in content creation can provide long-term benefits for your practice, both as a means of building awareness and conversions/case acquisitions…but again, that content creation won’t stand without the proper keyword research to serve as its foundation.
While I don’t frequently use SEMRush for keyword research, it is a leading keyword research tool. In fact, Robbie Richards asked 133 SEO experts about their preferred research tool and SEMRush was the most widely used.