You must also refrain from inviting those you know are represented by counsel to connect on LinkedIn, without getting the counsel’s consent. When sending an invitation to connect, you have the ability to write a personalized note.
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Talent Acquisition and Management. LinkedIn is a particularly vital platform for growing law firms because it is an effective tool for attracting top talent.
Networking. LinkedIn was built for networking. It is estimated that two professionals join the platform every second. While your firm will get new clients from a variety of sources, some of your new clients will be from referrals based on professional relationships you have developed.
LinkedIn currently has nearly 690 million users worldwide, so it’s a target-rich environment for lawyers and law firms. The good news is that it takes less time to stay engaged on LinkedIn than other social networks like Twitter or Facebook. Getting started on LinkedIn doesn’t have to be complicated.
Of all social media platforms, LinkedIn, which is considered the “professional” social network, is far and away the most popular with attorneys. Due to its professional and serious tone, lawyers naturally feel comfortable participating on LinkedIn. According to a 2016 ABA Legal Technology Survey Report, over 93% of lawyers now use the platform.
LinkedIn might not seem like the ideal platform to attract new clients, but nearly everyone has legal troubles at some point. Ideally, attorneys that represent businesses, such as insurance defense firms and labor and employment firms, will attract more business. But, don’t discount the idea that people on LinkedIn aren’t looking ...
If you have a LinkedIn company page, it could show up on the first page of Google when someone searches for your firm. LinkedIn also provides another way to drive your content and encourage “sharing,” which can get you valuable backlinks to your website. Client Acquisition and Engagement.
For many lawyers and law firms, LinkedIn is an untapped opportunity resource. Maybe you only created a profile in law school or when you first formed your firm. There is a good chance you are not capitalizing on the features that the platform offers. Here are several ways you can use LinkedIn to help build your practice ...
It’s a terrific platform to build a professional presence . You can use LinkedIn both to find people and to be found.
There are many reasons why you might want to connect with professors, especially law professors. They tend to be well connected, especially within their technical fields. They could introduce you to lawyers who could give you informational interviews, writing opportunities, internships, permanent employment, and other career development ...
Many professors will not want to connect with students they are currently teaching because of the potential conflict of interest. Wait until the course is over and you’ve received your final grade. Also double-check your graduation requirements so that you can confirm you’re not likely to have that professor again.
You can use LinkedIn both to find people and to be found . As you gain seniority, you’ll be able to use LinkedIn to network with attorneys, business people, and other professionals who might be sources of referrals for you, as well as directly with potential clients.
I recently posted a simple question – and brief explanation – about how people handle LinkedIn connections who immediately solicit you. I must have touched a nerve, because it went a bit viral. You can check out the post here.
I recently posted a simple question – and brief explanation – about how people handle LinkedIn connections who immediately solicit you. I must have touched a nerve, because it went a bit viral. My latest article dives deeper into this topic...
Love it! Although I don’t think these types of solicitations were ever very effective, lack of authenticity is becoming much less acceptable than ever these days.
I have similar approach that you shared in your article. I am open to connecting to genuine folks. Not open to connecting to spammers or anyone who acts annoying. I have seen it all!!!