how would you target facebook ads for a criminal attorney

Near the top of your page, you can also target users based on their location. For example, if your law firm is located in Greenville, Alabama, it’s probably a good idea to target your ad towards Facebook users who live there. Finally, Facebook will automatically post your ad to Instagram as well.

Full Answer

What can Facebook ads do for your law firm?

Getting Started with Your Law Firm’s Ad on Facebook. To advertise on Facebook – you can choose to advertise your law firm’s website or your law firm’s Facebook page. You can create a 25 character title. The body of the ad can be up to 135 characters. You can add an image to your ad including your logo. The click through rate is incredibly low.

What are Facebook ads and how do I use them?

May 17, 2019 · Define Your Ideal Target Audiences; 1 Facebook Ads Lead Generation Campaign; 1 Facebook Ad Set That Will Target a Desired Audience; 2 HIGHLY Relevant Ads For Your Ad Set. We Will Write Your Ad Copy. 1 Zapier Integration.** …

Does my law firm need a Facebook page?

Jun 25, 2020 · Lawyers can also advertise with Facebook based on a user’s interests. This means you can target your ads directly to people who may potentially need your legal services based on your practice areas. You can even identify where you would like your ads to be placed on Facebook, such as on a timeline or with Facebook Page Stories.

Is Facebook the best marketing tool for law firms?

Facebook Ads for Law Firms & Lawyers. Once you’ve got your Facebook Page optimized and ready to go, you’re set to start running Facebook Ads. Facebook Ads will look a little different for law firms than other industries. A jeweler, for example, could safely show ads to married couples to try to increase watch or jewelry sales.

How do I target a lawyer on Facebook ads?

Quick LinksCreate an optimized Facebook page that includes rich media.Target a hyper-specific audience to keep ad relevance high.Set out clear goals for your campaign.Make your ads engaging as well as relevant.Create multiple versions of ad copy and split test them.Incorporate video into your ads.More items...•Dec 10, 2021

Can attorneys advertise on Facebook?

One of the most underutilized ways of marketing for lawyers in 2020 is advertising on Facebook. With an audience size of 2.5 billion people, running ads on Facebook allows law firms to get their name in front of nearly 70% of the U.S. population.

What is the best form of advertising possible for a lawyer?

A lawyer's best advertisement is a well-merited reputation for professional capacity and fidelity to trust based on his character and conduct. For this reason, lawyers are only allowed to announce their services by publication in reputable law lists or use of simple professional cards.Sep 12, 2009

How do you promote a lawyer?

How to Market a Law PracticeChoose a Specific Type of Law. ... Choose a More Specific Niche. ... Build a List of Clients and Referrers Over Time. ... Create a Helpful Website. ... Give Away Free Resources in Your Community. ... Network with Local Businesses by Offering a Helping Hand. ... Consider Building a Social Media Presence.More items...•Aug 20, 2014

What law firm does Facebook use?

Facebook Inc. is tapping a team of Kirkland & Ellis and White & Case attorneys to represent it and CEO Mark Zuckerberg in former President Donald Trump's free speech lawsuit.Sep 3, 2021

Can a law firm have a Facebook page?

Facebook is one of the first social media platforms that you should consider when building your law firm's social media presence. ... You can leverage a presence on Facebook to further your law firm's goals, from marketing to general public relations, recruitment, networking, and more.Jun 3, 2021

Should lawyers be able to advertise?

As long as promotional material is not misleading or false, legal advertising should be subject to minimal restrictions. Proponents note, however, that most lawyers either refrain from advertising or do it in the most conservative way, so as to avoid censure by their bar associations.

Can a lawyer advertise his services?

“An Advocate shall not solicit work or advertise, either directly or indirectly, whether by circulars, advertisements, touts, personal communications, interview not warranted by personal relations, furnishing or inspiring newspaper comments or procuring his photograph to be published in connection with cases in which ...Nov 1, 2019

Is it ethical for an attorney to advertise?

According to the ABA Rule 7.3 regarding Solicitation of Clients, a lawyer or law firm cannot direct any advertising communication to a specific person who needs legal services for a certain matter, and offer to provide legal services for that particular matter.Jul 20, 2021

How can I promote my law firm online?

10 steps for marketing your law firmCreate a marketing budget. ... Build a well-designed law firm website. ... Ensure your site is search engine optimized. ... Claim your free online profiles. ... Make sure your law firm has a social media presence. ... Manage your law firm's online reviews effectively. ... Try your hand at content marketing.More items...•Dec 24, 2021

How do law firms promote themselves?

Set up an effective LinkedIn page for your firm (this is separate from your personal LinkedIn profile, which should also be optimised to help you stand out to peers and potential clients) Create a Facebook advertising campaign to position yourself as an authority in your space and attract new clients.Sep 29, 2020

Why is marketing important for lawyers?

Learning legal marketing is arguably one of the most important skills you need to develop when you first start your law firm. It's what drives your firm's image and attracts clients to your practice.

1. Write a blog post

Your first step towards creating your first Facebook advertising for your law firm starts outside of Facebook. You’ll need to link to something compelling to entice Facebook users to click your ad.

4. Choose your Facebook ad campaign objective

The first page in Ads Manager will ask you to choose an objective for your Facebook advertising campaign. This is an important first step as Facebook will optimize your campaigns to the objective you choose.

5. Target your audience

When it comes to Facebook advertising for law firms, you’re not advertising to just anyone. The social media platform features plenty of targeting options, so you can get your ads to the people who are most likely to work with you.

6. Set your budget (and schedule)

You have a few options when structuring how to pay for your Facebook Ad:

8. Pay Facebook

Once you’ve reviewed your ad, scroll to the bottom of the screen and, hit “Publish.”

9. Track your performance

When it comes to online advertising, especially Facebook ads for lawyers, you can’t just set it and forget it. After running your Facebook ad for a day or two, check in regularly to see how it’s performing.

Facebook advertising for law firms

When done right, Facebook advertising for law firms is an affordable way to connect with potential clients. Here’s what to keep in mind to ensure your Facebook marketing efforts are successful:

What is a pay per click on Facebook?

The Facebook Pay Per Click program allows you to target certain users based on their location, age and interests. Your law firm can use a simple image, such as your logo along with a text-based message. You can promote your law firm’s Facebook Page or your law firm’s website.

What demographics can you look at?

You can actually look at different demographics such as sex, age, education status (college graduate, in college or in high school), workplaces, relationship status, and those interested in either men or women.

Keys to Facebook Advertising for Lawyers

Facebook ads are focused on targeting users based on their demographics, location, and interests. When you run a Facebook ad, you can choose the exact location in which you are looking to promote your law firm. From there, you can identify a specific age group, gender, languages, and other details about your target audience.

Build New Audiences with Facebook Ads

Facebook ads can potentially help your law firm with both prospecting and building new audiences online. Additionally, Facebook’s Custom Audiences created from customer lists allow lawyers to connect with users who have already shown interest in their firm through social media.

Run Facebook Ad Campaigns with X Social Media Today

Facebook ads do work for lawyers. To learn more about all the advertising possibilities for your law firm with Facebook ads, contact X Social Media today. One of our main goals is to help your law firm get more qualified leads by using Facebook ads.

Why Facebook?

It’s easy to think that social media marketing and Facebook is just for restaurants and small fitness boutiques or apparel line, which are all businesses with enthusiastic communities and visual products.

Organic Facebook Marketing for Lawyers

There are two key ways to get more clients and build relationships on Facebook: organic Facebook marketing and advertising with Facebook Ads.

Facebook Ads for Law Firms & Lawyers

Once you’ve got your Facebook Page optimized and ready to go, you’re set to start running Facebook Ads.

Conclusion

Facebook marketing is often underutilized by many law firms. This will give you a distinct edge over your competition if you choose to be active on the platform. You should utilize organic Facebook marketing to develop strong relationships and a trustworthy, credible online presence.

How many people use Facebook in 2019?

As of March 2019, there are over 2.38 billion monthly active users. There are 1.56 billion daily active users. Facebook adds 500,000 new users every day; 6 new profiles every second. 72% of all US online adults visit Facebook at least once a month.

Can you spend as little as you want on Facebook ads?

Basically, you can spend as little or as much as you want and you can turn your ads off and on as often as you like. Control of ad targeting: Compared to television advertising, Facebook gives you much greater control of your ad’s target. Here are some of the ways you can target your ads:

1. Facebook Advertising Builds Trust

Many law firms get stuck on the fact that they don’t know what to promote.

2. Facebook Advertising Can Help You Save Money

As many law firms know, Google advertising or PPC is ruthlessly competitive due to campaigns being complicated, high in quantity and having expensive keywords. So, how can you possibly save some dollars in the social and digital marketing fight?

3. Facebook Advertising is Quick

It is pretty common to see most legal advertising being done on T.V and billboards, but those two platforms can take a long time to get up and running. If you’ve ever run an ad on TV, you know that from start to finish it can take weeks to prepare your ad and book your run times.

4. Facebook Advertising is a Great Recruitment Tool

In April of last year, Kim Kardashian revealed she was studying to become a lawyer, with plans to take the bar in 2022. Kardashian’s action to become a lawyer comes at an interesting time, as the legal field has become more appealing and accessible to a broader cross section of the American people.

5. Facebook Advertising is an Incredible Way to Target People

Whether you like it or not, Facebook has a lot of data on its users—every post you’ve shared, every photo you’ve uploaded, and every page you’ve liked—they know it all! All of these data points are then passed on to advertisers and are precisely what gives the Facebook ad platform so much power.

6. Facebook Has Client-Friendly Forms

Lawyers already have enough to do, so to create quality landing pages for each of their ad campaigns can sound like a nightmare for people who are “less creative.”

7. Facebook Advertising Helps Tons Of Firm Objectives

As you build or have built out a business plan for your legal firm, you might have a few objectives to fill. Whether it is to build brand awareness about your firm or to encourage people to book a consultation, Facebook advertising can help!