how to write effective facebook posts for attorney

Should law firms advertise on Facebook?

Aug 22, 2012 · The best time of the week to write is towards the end of the week. Posting on weekends has rates higher than other days of the week, so make sure to post on these days. Post one to four times per week. Wall posts written between 8 PM and 7 AM have 20% higher engagement rates.

What are the best ways to post on Facebook?

Sep 07, 2012 · Here are 10 tips for writing effective Facebook wall posts. 1. Keep it short. People scan Facebook; they don’t read it. The longer the post, the less engaging fans find it. Buddy Media research shows that Facebook posts with 80 characters or less receive 66 percent higher fan engagement, and posts that are less than 40 characters in length receive 86 percent higher …

Is it hard to write a Facebook post?

Oct 04, 2011 · Fill in the blank Posts receive 9 times more Comments than other Posts. Offer fans "$ off" and coupons. Posts containing these offer-related keywords receive the highest engagement. "$ OFF" offers receive twice the engagement of "% OFF" offers. Avoid complicated Wall Posts. Status-only Posts receive 94% higher than average engagement

Does copywriting for Facebook ads really matter?

12. Write your posts as a Facebook graphic to gain attention. Facebook rolled out a great feature a couple of years back that lets you turn your regular text post into a graphic. You can do this with just a few clicks. Simply select the colorful box icon at the bottom of your Facebook post box and choose the background you like best.

What should lawyers post on Facebook?

The easiest way for lawyers to use Facebook is to repurpose marketing content. This content might include blog posts, videos, and podcasts that are relevant to your practice area. For example, if you're blogging or podcasting, you can promote this content through posts on your law firm's Facebook page.Jul 22, 2021

How do you write a good lawyer profile?

Write Your Best Attorney Website Profile (2020 Update)Provide a good photo of you.Make it easy to contact you.Show clients what you do for them and why you do it well.Establish yourself as relatable and trustworthy.Don't present them a lengthy, self-aggrandizing novella.Apr 15, 2020

Can attorneys advertise on Facebook?

One of the most underutilized ways of marketing for lawyers in 2020 is advertising on Facebook. With an audience size of 2.5 billion people, running ads on Facebook allows law firms to get their name in front of nearly 70% of the U.S. population.

How do you promote a lawyer?

How to Market a Law PracticeChoose a Specific Type of Law. ... Choose a More Specific Niche. ... Build a List of Clients and Referrers Over Time. ... Create a Helpful Website. ... Give Away Free Resources in Your Community. ... Network with Local Businesses by Offering a Helping Hand. ... Consider Building a Social Media Presence.More items...•Aug 20, 2014

What skills should a lawyer have?

Examples of lawyer skillsAnalytical and research skills. Lawyers rely heavily on their ability to perform deep research into topics related to cases they work on. ... Attention to detail. ... Organizational skills. ... Time management. ... Persuasive communication. ... Written communication skills. ... Interpersonal skills. ... Technical skills.More items...•Feb 22, 2021

What should an attorney resume look like?

Use good design to ensure your lawyer resume stands out. ... Lead with your lawyer profile or summary statement. ... Showcase your specialized skills. ... Use action words to strengthen employment history. ... Focus on relevant education. ... Demonstrate that you're tech-savvy. ... What is your ideal legal practice area?More items...•Sep 24, 2021

How do I target a lawyer on Facebook ads?

Quick LinksCreate an optimized Facebook page that includes rich media.Target a hyper-specific audience to keep ad relevance high.Set out clear goals for your campaign.Make your ads engaging as well as relevant.Create multiple versions of ad copy and split test them.Incorporate video into your ads.More items...•Dec 10, 2021

Can a law firm have a Facebook page?

Facebook is one of the first social media platforms that you should consider when building your law firm's social media presence. ... You can leverage a presence on Facebook to further your law firm's goals, from marketing to general public relations, recruitment, networking, and more.Jun 3, 2021

Can I advertise legal services?

United States. Lawyer advertising in the United States is legal, although subject to ethical rules promulgated by state bar associations.

How can I promote my law firm online?

10 steps for marketing your law firmCreate a marketing budget. ... Build a well-designed law firm website. ... Ensure your site is search engine optimized. ... Claim your free online profiles. ... Make sure your law firm has a social media presence. ... Manage your law firm's online reviews effectively. ... Try your hand at content marketing.More items...•Dec 24, 2021

How do you win legal clients?

Tips to help law firms win and retain clientsBe responsive and accessible. ... Keep your clients updated. ... Strike up a personal connection. ... Modernize your practice. ... Launch a digital marketing campaign. ... Keep your client's expectations realistic.Dec 10, 2019

Why is marketing important for lawyers?

Learning legal marketing is arguably one of the most important skills you need to develop when you first start your law firm. It's what drives your firm's image and attracts clients to your practice.

The Anatomy of a Perfect Facebook Post

Right off the top, here’s what I found as the five ingredients that go into a perfect Facebook post. I’ll dive into more detail on each of these further down in the article.

2. A perfect Facebook post is short, as little 40 characters if at all possible

Posts at this length tend to receive a higher like rate and comment rate—in other words, more engagement.

3. A perfect Facebook post is sent at non-peak hours

The thought process goes like this: You compete with hundreds of thousands of posts to be seen in the Facebook News Feeds of your fans. If you post your updates when few others are posting, your updates stand a better chance of making it through.

4. A perfect Facebook post is part of a consistent sharing strategy

Mark Schaefer and Tom Webster analyzed data on 8,000 Facebook pages (data courtesy of AgoraPulse) to identify how brands were impacted by the apparent drop in organic reach.

5. A perfect Facebook post includes a newsworthy element (optional)

This last point might not apply to some brands whose content and industry don’t lend itself well to timeliness. Still …

What does your perfect Facebook post look like?

Hopefully these best practices have given you some ideas on what to test with your Facebook marketing strategy.

Keep it short

People are scanning Facebook, not reading it. The longer the post is, the less engaging fans find it. Buddy Media research shows that Facebook posts with 80 characters or less receive 66% higher fan engagement, and posts that are less than 40 characters in length receive 86% higher engagement.

Avoid complicated Wall posts

Interesting content can be added to Wall posts in the form of links, photos and videos. The data shows that simple posts achieve the most engagement for the retail industry. The two most effective types of brand posts contain a single photo attachment or use only words.

Ask questions

People are twice more likely to comment on a “question” post than a “non-question” one. The best way to get the conversation rolling is to ask a question. To drive comments, ask a direct question and ask for the response. Such approach can help to draw in people who like to give their advice, opinions, or ideas.

Add links

If links are good, topical, and regular, you'll have friends clicking on them and leaving comments and likes. But avoid URL shorteners. This finding is the complete opposite of the findings on Twitter. Engagement rates are 3 times higher for Wall posts that use the full-length URL.

Keep variety in your posts

Don’t use images or links in every single post. Keep it interesting by mixing in links, videos, questions, polls, and text only updates. Don’t post about the same thing every time, especially if no one is responding or interacting. Mix up your text posts too, some personal, some valuable, some fun, some current events.

Choose the right time

The best time of the week to write is towards the end of the week. Posting on weekends has rates higher than other days of the week, so make sure to post on these days. Post one to four times per week. Wall posts written between 8 PM and 7 AM have 20% higher engagement rates.

Tell fans what to do

Your fans will follow your instructions; and the simpler the instruction, the better it is. Ask fans to share, comment, or tell you something – fans will listen and respond by commenting. Driving “Likes” happens by asking for them. Simple calls to action such as “Click like if you agree” often work well.

Some Background: What is EdgeRank?

What you see in your Facebook newsfeed isn't magic; it's controlled by a very important algorithm called EdgeRank. Facebook wants users to be engaged, so EdgeRank is a critical aspect of their business. The EdgeRank factors are:

Does Using a 3rd Party API Decrease Your Engagement Per Post? YES!

Using a 3rd party API to update your Facebook Page decreases your likelihood of engagement per fan (on average) by about 80%. A Breakdown:

What is the goal of Facebook?

Your goal on Facebook (and other social networks) is often to get people to your website. Accomplishing that goal requires giving readers a reason to click your link. So don't give them all of the information in your post, because then they don't need to click your link. :)

Is Facebook a one size fits all platform?

Over the years many experts have weighed in on what "works" on Facebook. But remember that Facebook isn't a "One Size Fits All" platform. What works for your page may not work for mine. And vice versa. You need to test to see what gets the most engagement from your particular fans.

How to get more reach on Facebook?

The best way to get more reach is by promoting the post you want most people to see. Choose a well-performing Facebook post to boost. Facebook’s algorithm will then bring your post to people most likely to engage with it.

Why do people remember stories?

Tell stories. People remember stories! Stories work because they're personal. Followers relate to stories. Share life and business stories on Facebook to create a deeper connection with your audience. People will engage with your post if your story moves them. But stories don't just have to be deep...

What is the best time to post on social media?

Most will tell you that the best times to post on social media platforms are 12 PM, 3 PM, and 7 PM. These are generic times based on a collective average. If you want to be accurate and find out when your specific fans are online, then you can use tools like Facebook Audience Insights, which tracks user interaction.

What does it mean to boost your Facebook post?

Boosting your posts means putting advertising dollars behind your post to increase the reach and engagement! No matter what Facebook post ideas you have and use, boosting your posts will help you see more engagement on your posts.

Why is telling a story important on Facebook?

Telling a story is one of the best Facebook content ideas because it resonates with real people. They can relate to it, especially if they’ve gone through something similar. You can start by creating videos that shows your brand mission.

Is Facebook live video good?

Posting Facebook live videos or pre- recorded ones is one of the best decisions you’ll make as far as Facebook post ideas are concerned . They are hot, they are trendy, and they have a proven track record. With more than eight billion videos watched on Facebook on a daily basis, it’s hard to argue against its success.

How can I improve my Facebook ads?

The only way you can improve your Facebook ad copy is if you run tests. Facebook makes it easy to spend a small amount of money to try things out. In the end, the only way you can ensure your copywriting works is through experience.

Where do sponsored posts appear on Facebook?

Facebook Sponsored posts appear directly in the Facebook Newsfeed. Users see the ads as they are scrolling, and the feature as prominently as posts from close friends. Here’s an example of a Sponsored post from Farm Hill:

How to target ads on Facebook?

Here are some of the ways you can target your ads on Facebook: 1 Custom audiences – allows you to target existing customers or leads 2 Location – allows you to target by location (city, state, country) 3 Gender – allows you to target by gender (male or female) 4 Interests – allows you to target by interest (such as fitness, entrepreneurship, fashion, literature)

Why is copywriting important?

Good copywriting functions as a guide—it shows people where they need to go. Great advertising copy can persuade, excite, and entertain. It makes connections, cuts out excess information, and makes the choice to proceed seem obvious. It’s an essential part of a successful ad.

Can you write like you're on stage at a conference?

But if you want to be effective, you must write as though you’re writing to one person—and one person alone.

Do B2B businesses have visuals?

Many smaller businesses—and even larger ones, especially in the B2B space—don’t have a ton of visuals on hand. When it comes time to run an ad, there’s a scramble to make sure an image gets attached.

Does Facebook have ad targeting?

There are tons of users on Facebook, but sending an ad out into the void doesn’t result in tons of conversions. The key to Facebook’s advertising is targeting. Facebook has the best ad targeting of any site. This targeting allows you to get super specific about what audience your ad reaches.