how to write an attorney bio that isnt boring

Plan a theme. An attorney bio should be part of a coherent advertising strategy and not a boring summary of someone’s life. Themes tend to focus on the attorney’s area of specialization: what the attorney can do for the client.

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Is your attorney bio page boring?

Mar 16, 2022 · In a bio this step would not only be redundant but incredibly boring. Not to mention, physically impossible. Your reader already knows at least a couple of things by the time they reach your bio page. They’ve obviously been searching for a qualified attorney in your area of expertise and just by clicking the page, they know your name.

How do you write an extensive lawyer bio?

May 09, 2019 · Every bio should include a professional headshot, the attorney’s formal name, title (partner, associate, etc.), city and state, detailed contact information and …

Do lawyers write their own BIOS?

Oct 17, 2021 · Write Client-Focused Content Every single detail you include in your attorney bio should be client-focused. The way you write your bio should describe how your assets, accomplishments, and...

What should an attorney bio look like?

Instead, write as though you are speaking directly to a client. For example, you might say, “I attended the South Texas College of Law before earning my law degree and founding Smith Law Firm. I am board-certified in personal injury law in the state of Texas, and I’ve been helping Texas families with serious accident cases for 32 years.”

What makes a good attorney bio?

How do you write an attorney bio?

How do you write a legal bio about yourself?

Does being a lawyer get boring?

What is an example of a biography?

How do you write an attorney bio for a website?

What is an attorney called?

Are most lawyers rich?

Are all lawyers miserable?

Are lawyers happy?

What is an attorney bio page?

Attorney bio pages are valuable law firm marketing tools, and yet so often, they are put together piecemeal without attention to branding or tone. Or, they are just resume-style lists, devoid of personality. More often than not, people aren’t hiring The Firm; they are hiring an attorney.

Is a lawyer's bio on a CV?

Your attorney bio page is not your CV and your website visitors aren’t in HR. Prospective clients don’t want to look at a long list of credentials, and they don’t want to read a bio that is just that list put into prose form.

Is online publishing anonymous?

Online publishing is intrinsically anonymous and impersonal. It is easy to forget, when sitting solo in front of your screen, that when you write, you are talking to other people. First, drop the legalese and jargon. In very rare cases this may be appropriate, but only if you are speaking primarily to other attorneys.

What is a lead in a news article?

In a news article, the lede (often also, lead) is the introductory sentence, or short paragraph, that describes the story and gives the most important details up front, in an attempt to entice readers to continue. In many ways, you are similar to the journalist working to draw people into an article.

How to write a good attorney bio?

Seven Steps to a Better Attorney Bio 1 “His/her/their practice focuses on ….” We ran a Google search and this phrase appears 174,000 and 92,000 times respectively. 2 “He/she is uniquely qualified.” That’s right, you and a couple hundred thousand other lawyers out there are “uniquely qualified.” 3 “Handles a variety of complex ….” This phrase appears 40,000 times in mostly lawyer-related pages. To differentiate, identify the specific variety (a couple of bullets work well here), and then show how you advised on or solved your clients’ complex matters.

Who is Nancy Slome?

Originally published June 30, 2020. Last updated April 17, 2021. Nancy Slome. Nancy Slome heads up Lawyers Biography Service and is a seasoned legal marketing consultant with more than a decade of experience advising attorneys on strategic marketing initiatives and creating compelling content for law firm websites.

Attorney Bio Must-Haves

Data tells us the type of information that law firm website visitors expect. Every bio should include a professional headshot, the attorney’s formal name, title (partner, associate, etc.), city and state, detailed contact information and social media links, as long as the profiles are kept up-to-date.

Marisa Gonzalez Eubanks

Thanks for sharing. Gone are the days of long narratives. But it's such a challenge to convince attorneys that!

Jean Sullivan

An informative read thank you for sharing. Designing Bio pages for us equates to developing a sort of microsite, where users can find almost anything they need to about the attorney and his or her practice by navigating through their bio page.

Barbara Kaplan

GCs always say that they look at the attorney bio first when making hiring decisions and, if they like the bio, spend time on the rest of the site . . . a testament to Gina Furia Rubel's sage advice about the power of an effective attorney bio.

Create Biographical Content That People Understand and Care About

How do you write an attorney bio that reaches out to potential clients? How do you strengthen your existing attorney bio and turn it into a powerful relationship-building and conversion tool? How do you explain your expertise and qualifications without using industry jargon or confusing terms? The good news is that we have answers for you.

Get Help Writing Attorney Bios That Rock

The very best attorney bios come straight from the source, but we can help if you’re not confident in your skills as a writer.#N#Reach out to the team at Foster Web Marketing to learn more about what our expert legal content writers, editors, marketing coaches, and web designers can do to make sure that every page on your website shines.

1. Do something interesting

This should be a no-brainer, yet I find many people seem to believe that interesting lives just happen to people – and always to other people – by accident or pure luck. Instead, I submit that the way to lead an interesting life is to do interesting stuff.

3. Publish a short story

Many aspiring debut authors lament that they have no publishing credits. I see this sentiment all the time, particularly on writers’ forums where people are told to insert their publishing credentials in their bios.

4. Become an expert

Most of us have heard far more than we want to about the importance of the dreaded “platform.” For nonfiction writers, it’s pretty much essential, but it can also be a huge selling point for novelists.

5. Show confidence

There’s no two ways about it: confidence is attractive. That’s why a guy who looks like Jack Nicholson can be a movie star and major babe magnet. Likewise, confident writing is attractive and compelling – and not just in the stories we tell.

About Keith Cronin

Author of the novels Me Again (originally published by Five Star/Gale), and Tony Partly Cloudy (published under his pen name Nick Rollins), Keith Cronin is a corporate speechwriter and professional rock drummer who has performed and recorded with artists including Bruce Springsteen, Clarence Clemons, and Pat Travers.