how to use facebook ads as an attorney

Facebook Ads For Lawyers

• Facebook Pages for Lawyers. If you haven’t done so already, you may want to consider creating a Facebook page for your...
• Setting Up A Facebook Ad. To use Facebook Ads, you’ll need a Facebook Business Account. Once you have set up your...
• Design Smart Lawyer Ads. Figuring out Facebook Ads can itself be difficult. However, creating an effective ad...

Full Answer

How to advertise a law firm on Facebook?

May 10, 2019 · Facebook Ads are created in Ads Manager. The process itself is composed of the following steps; Creating a Campaign; Creating an Ad Account; Creating an Ad Set; Creating the Ad itself; Creating an Ad Campaign. Creating an Ad Campaign is your first port of call on the way to creating Facebook Ads for a Family Law Attorney. It is composed of a couple of steps;

What are Facebook ads and how do I use them?

Facebook Ads is divided into 3 main objectives you can take advantage of: Awareness. Use this objective to create interest in your law firm. Consideration. Use this objective with blog and meaningful content to get people thinking about you and get more information. Conversion. Use this objective to encourage people to contact your law firm.

Are Facebook ads the best way to sign more cases?

Jul 14, 2020 · Evaluate the Facebook Ad Placements and identify what suits your needs and goals. Keep investing in those that yield the highest ROI for your law firm. Facebook Ads are ideal for localized and interest-specific retargeting. Conduct your research and set up your campaigns to include the locations showing high intent and their matching interests.

How do I advertise my legal services on social media?

Join these groups to ensure your law firm is suggested. For example, join Facebook and NextDoor groups for your specific location or practice area. 5. Consider Paid Social Media Advertising. Social media platforms such as Facebook, Instagram, and LinkedIn offer paid advertising options for businesses. Just like Google PPC ads, you can pay to have an ad campaign displayed to …

Are attorneys allowed to advertise on Facebook?

One of the most underutilized ways of marketing for lawyers in 2022 is advertising on Facebook. With an audience size of 2.5 billion people, running ads on Facebook allows law firms to get their name in front of nearly 70% of the U.S. population.

Can attorneys advertise on social media?

Many lawyers and law firms use social media for business purposes to advertise services and employment opportunities, network with other legal professionals, share compelling legal news, communicate with clients, and attract new business.

Do lawyers use Facebook?

Facebook for Lawyers Facebook is one of the largest lawyer social media platforms out there with 2.5 billion active users each month.

How do beginners use Facebook ads?

How to set up a Facebook ad campaignStep 1: Select your campaign objective. ... Step 2: Give your ad campaign a name. ... Step 3: Pick special ad categories, A/B test, and optimize the campaign budget. ... Step 4: Set up your campaign budget and bidding. ... Step 5: Set up audience targeting. ... Step 6: Set up your placements.More items...

What social media platform do lawyers use?

LinkedIn remains the most popular social media platform among lawyers in the US, according to the ABA's 2018 Report—with more law firms using LinkedIn than every other platform, even Facebook.Feb 6, 2022

What should a law firm post on Facebook?

7 Types of Content Lawyers Should Post on FacebookArticles and Tips based on Areas of Law You Practice. ... Legal Humour Posts. ... Firm News & Events. ... Share News Articles Relevant to Law and Society. ... Ask or Answer Questions Relevant to Your Community and the Law. ... Share Articles from your Law Firm's Blog.More items...•Jun 21, 2019

How do I advertise my law firm on social media?

Many law firms want to use social media for promotion, but they're not sure how to follow the “rules.” Always post on Tuesday at 10:00 a.m. Use hashtags. Never post something with a red background. Always include a cat video. Never use hashtags.Dec 20, 2021

How do you advertise a lawyer?

Tips for Successfully Advertising Your Law FirmDo Build The Right Website For Your Law Firm. ... Do Set Up a Google Business Page. ... Do Create a Social Media Profile. ... Do Create a Blog. ... Do Use Calls to Action. ... Do Measure Your Results. ... Do Keep Your Leads Engaged.Dec 10, 2021

Should law firms have Facebook pages?

For modern law firms, building a successful social media presence is crucial because the competition is out there, often crushing it with their online presence. Since Facebook hosts 1.37 billion users every day, vibrant, engaging law firm Facebook pages are a business asset.Jun 1, 2021

What is the best way to use Facebook ads?

Now, here are some tips that will help you start off on the right foot:Split your ad into different categories. You need to categorize the elements of an ad to simplify the testing process. ... Optimize every element of your ad creative. ... Avoid the “spaghetti-against-the-wall” approach. ... Assume nothing, test everything.

Are Facebook ads worth it?

So if you want to use Facebook to reach a wider audience, generate new leads and convert more customers - Facebook ads are 100% worth it. In fact, Some companies need to invest in highly organised campaigns with well-produced creatives to stand out from their competition.Mar 29, 2022

How much Facebook ads cost monthly?

How much does it cost to advertise on Facebook per month? Companies spend an average of $200 to $800 on Facebook ads per month. Depending on the size of your business, as well as investment in social media advertising, you may spend more than $800 or less than $200.

Why Facebook?

It’s easy to think that social media marketing and Facebook is just for restaurants and small fitness boutiques or apparel line, which are all businesses with enthusiastic communities and visual products.

Organic Facebook Marketing for Lawyers

There are two key ways to get more clients and build relationships on Facebook: organic Facebook marketing and advertising with Facebook Ads.

Facebook Ads for Law Firms & Lawyers

Once you’ve got your Facebook Page optimized and ready to go, you’re set to start running Facebook Ads.

Conclusion

Facebook marketing is often underutilized by many law firms. This will give you a distinct edge over your competition if you choose to be active on the platform. You should utilize organic Facebook marketing to develop strong relationships and a trustworthy, credible online presence.

1. Write a blog post

Your first step towards creating your first Facebook advertising for your law firm starts outside of Facebook. You’ll need to link to something compelling to entice Facebook users to click your ad.

4. Choose your Facebook ad campaign objective

The first page in Ads Manager will ask you to choose an objective for your Facebook advertising campaign. This is an important first step as Facebook will optimize your campaigns to the objective you choose.

5. Target your audience

When it comes to Facebook advertising for law firms, you’re not advertising to just anyone. The social media platform features plenty of targeting options, so you can get your ads to the people who are most likely to work with you.

6. Set your budget (and schedule)

You have a few options when structuring how to pay for your Facebook Ad:

8. Pay Facebook

Once you’ve reviewed your ad, scroll to the bottom of the screen and, hit “Publish.”

9. Track your performance

When it comes to online advertising, especially Facebook ads for lawyers, you can’t just set it and forget it. After running your Facebook ad for a day or two, check in regularly to see how it’s performing.

Facebook advertising for law firms

When done right, Facebook advertising for law firms is an affordable way to connect with potential clients. Here’s what to keep in mind to ensure your Facebook marketing efforts are successful:

How long should a video be for a law firm?

To build the public’s awareness of your law firm, I recommend using a 15 to 30-second video to promote your firm such as mine shown in the screenshot below. Overall, video ads get more attention and interaction from Facebook users than static, image and text-based ads.

How much time do people spend on Facebook?

Users spend an average of 50 minutes per day on Facebook.

What can you select for your audience?

Education: You can select your audience based on education level, fields of study, schools and undergrad years. Interests: You can choose specific interests (such as law, divorce, criminal justice, etc.) that are important to your audience.

Is Facebook an advertising medium?

Facebook makes perfect sense as an advertising medium. Why? Facebook is undoubtedly the largest social media network in the world. Here are a few recent statistics that demonstrate the reach of Facebook:

Can you spend as little as you want on Facebook ads?

Basically, you can spend as little or as much as you want and you can turn your ads off and on as often as you like. Control of ad targeting: Compared to television advertising, Facebook gives you much greater control of your ad’s target. Here are some of the ways you can target your ads:

Where is the Facebook Ad Preview?

The Ad Preview appears to the right of your screen . When done, click on the “Confirm,” button and, if you have added a payment method to your Ad Account, you should now be able to launch your Facebook Advertisement.

Can Facebook ads be targeted?

Your Facebook Ads can be targeted at as wide a Geographic area as you wish. However, local businesses need to narrow down the focus to their areas of operation. This is the only way through which they can reach out to the kind of audience that really matters. For our example, we are going to target people in San Diego, California.

What is the largest lawyer social media platform?

Facebook for Lawyers. Facebook is one of the largest lawyer social media platforms out there with 2.5 billion active users each month. Regardless of your niche, you can absolutely connect with your target client on Facebook.

What are some tools to manage social media?

Tools exist to help you manage your social media accounts. For example, tools like Buffer and Hootsuite allow you to schedule and automate your social media posts ahead of time. You could easily block an hour each week to schedule posts eliminating the need to do so each day.

Why do businesses use hashtags on Twitter?

Plus, Twitter hashtags make it easy for businesses to share their thoughts on relevant and trending topics, resulting in more exposure. Some businesses create their own Twitter hashtags, so they can keep up with updates from clients and colleagues that use the hashtag in their posts.

Why do people use social media?

Interaction is one of the main reasons why people use social media. It isn’t enough to have a social media account for your firm—you must be actively interacting with your audience. Answer their questions, thank them for their client reviews, like their posts, and share their successes (within client-attorney privilege, of course).

How many people use LinkedIn?

It’s built for professionals, showcasing your experience, content, and more. LinkedIn currently has approximately 660 million active users.

How much time do people spend on social media?

Around 3.8 billion people currently use social media. These people spend an average of 2 hours and 24 minutes on social every single day. Plus, around 54% of consumers use social media to perform research prior to making a purchase.

Is social media a marketing tool?

It’s also the place that a majority of businesses go to advertise their services and connect with their audience. As an attorney, it’s easy to see social media as a double-edged sword, potentially helpful as a marketing tool and equally as harmful.