how to use abmicus attorney for business development

by Aliyah Shields PhD 9 min read

How to ask a law firm associate about business development?

The following frequently tracked law firm metrics are a good starting point for KPI tracking: 1. Client satisfaction: it’s relatively simple to gather client feedback using a web survey or telephone interview. Set up a survey site, and include the link to your email signature, or send an invitation to each client when an active matter closes.

How to become a successful attorney at work?

Amicus Attorney is a legal case management software solution to help you manage your growing law practice. Access every case detail in a single, intuitive solution. Automatically capture client and case information, track billable time at every step, organize business-critical deadlines, appointments and tasks, assemble documents, and generate invoices that can be delivered via …

How do I market my law firm business?

Amicus Attorney is an intuitive case management solution that tracks and invoices billable time, automates important documents, and provides easy access to all your clients and case files. Work from your desktop or in the private cloud while …

How can I become a successful Associate at my firm?

The Law Firm Associate’s Guide to Business Development Attorney at Work Business Development Starters So treat partners like clients. Practice good client relations skills on them. For example, identify their expectations up front; keep them ap-prised of the status of the matter; be responsive; and follow up when the project is completed.

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1. Cross-Sell

Any conversation about lawyer business development should start with existing relationships: Are there opportunities to do more work for the clients or referral sources you already have? Start by preparing a “gap analysis” for a specific client, reflecting past representation (both substantive and geographic) as well as areas where you have not represented the client.

2. Be Visible

As the saying goes, “Out of sight, out of mind.” If you want to be on the shortlist for new files or referrals, you will need to be top of mind. Send out substantive information and helpful tools to prospects on a regular basis. If you do this more than your competition, you will have an edge.

3. Make Proactive Pitches

Many companies are using the pandemic as an opportunity to reassess their legal needs and relationships (read: budgets). This could be a great time to see if you can throw your name in the hat. Ask for an opportunity to submit a proposal or make a virtual pitch for new business. Nothing ventured, nothing gained!

4. Expand Institutional Relationships

When lawyers were traveling, attending conferences, or entertaining contacts, it usually meant that attention was focused on one or a small number of people from the targeted entity. Since most contact is virtual now, you can involve more people.

5. Respond Immediately to Inquiries

The passage of time is magnified in an environment where people are sheltering in place and working from home. If you receive a request for a proposal or invitation to pitch, or even a simple inquiry about an issue, a prompt response may be the thing that puts you at the top of the list for the business.

6. Set Up Conversations

Finally, do your best to connect with people and have conversations. Plan a virtual meeting with some contacts from a specific industry; share intel on what you’re hearing or what you’re seeing in their space and invite them to talk to one another.

Stay Vigilant With Lawyer Business Development Efforts

I know it’s hard to imagine that you can implement lawyer business development when you’re feeling somewhat isolated and your usual practices are constrained. But there are still ways to develop relationships and new business despite the restrictions on activities. Be persistent, be helpful, and stay vigilant with your efforts.

1. Analyze your practice

What type of law do you practice and what kind of work do you do? What do you want to do more of, and what do you want to do less of? The more specific you can be in identifying strengths and interests, the easier it will be to identify where and how to focus business development efforts.

2. Be deliberate with business development efforts

Create a plan and set goals, but be specific and use deadlines to hold yourself accountable. Put it in writing; research has shown that you are far more likely to follow through with a written plan.

3. Organize your contact list

This can be done formally through a designated CRM (Client Relationship Management) software, Outlook, or whatever contact management system works for you. Your contact list should include other lawyers (co-counsel, opposing counsel, etc.), existing and former clients, referral sources and law school friends.

4. Prepare for networking events

If you are going to invest time and money in attending networking events, you should prepare a game plan for each event.

5. Maximize conference attendance

Similar to preparing for networking events, you need to have a game plan for making the most of a conference.

6. Know your clients!

In-house counsel and executives often cite knowing and understanding their business as one of the key criteria used for selecting an attorney. So how do you ensure that you know as much about a client as possible?

7. Update your biography

Update it on the firm website, on your LinkedIn profile, and anywhere people are looking online.

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