how to obtain clients as a new solo attorney

by Judge Spencer 7 min read

7 Tips on How to Get Clients for Solo Attorneys

  • Engage in Social Media Marketing. It’s not new, but it’s a powerful channel to grab the attention of your ideal, prospective clients. ...
  • Start Networking and Level up your Business Development. Networking is one of the most powerful, organic methods for attracting new clients for your law firm.
  • Get More Reviews to Build a Strong Online Reputation. Online Reviews and ratings have transitioned sometime back from a ‘nice to have’ to an absolute essential.
  • Build a Professional, Fast and Effective Website. As you start to generate clients as a solo attorney, you’ll want to own your marketing assets. It’s professional.
  • Use PPC Ads to Drive Results Quickly. The methods we’ve talked about so far are tried and tested to attract more clients for firms and solo practitioners.
  • Optimize your Solo Attorney Website for Search Engines. Above, we briefly explored the benefits of PPC advertising channels such as Search Engine Marketing through Google Adwords and Bing Ads.
  • Start Blogging and Marketing your Law Firm’s Content. A great way to promote yourself on social media is through sharing your expertise and skill as a lawyer.
  • Conclusion. There are so many ways for solo attorneys to get new clients. These 7 tips and methods are highly recommended for doing just that.

Your Guide on How to Get Clients as a Solo Attorney
  1. Deliver Exceptional Client Service. ...
  2. Build an Effective Website. ...
  3. Work on Your Local SEO. ...
  4. Leverage Social Media. ...
  5. Consider Paid Ads. ...
  6. Ask for Client Reviews. ...
  7. Engage in Content Marketing. ...
  8. Make Strong Community Connections.
Feb 2, 2021

Full Answer

How to find new clients as a lawyer?

Sep 27, 2016 · Another great idea is to target other solo attorneys who practice in completely different practice areas. Send a similar note or make a phone call. This works especially well if you have a mutual friend who wants to join in also. We all know that as attorneys we are constantly bombarded with questions from well-meaning family and friends.

How can I be a better attorney?

Jul 14, 2020 · Be a Good Lawyer. Being a good lawyer is one of the best ways to get clients as a new lawyer. A good lawyer is always efficient and professional in handling his/her clients’ cases. When you have a satisfied client, you turn that client into your marketer who will tell others of your efficient services.

How do I get clients to hire me as an attorney?

How to Get Your First Client as a New Lawyer-Today! My name is Nate Webb, I'm a lawyer with over a decade of experience practicing civil and criminal law in the Seattle, WA area. I wanted to help out new lawyers become successful in practice as a sole practitioner and those who just want to start their own practice even if they have been a ...

How do I become an attorney with a specific specialty?

Answer (1 of 3): Here are a few ideas. 1. Work on being outgoing. ASK FOR REFERRALS. Let people know that you are looking for business. Tell them to tell their friends, families, contacts about you. ASK FOR BUSINESS. 2. EVERY SINGLE TIME you meet someone, put them in your contact list. EVERY SIN...

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How can a new lawyer get clients?

Following ways can help to get first client as an Advocate (The list is not exhaustive):-Friends, Family & Relatives. ... Join the Bar Association of your Court. ... Public Speaking, Events, Conferences and Meet-ups. ... Social Media: A Powerful tool. ... Online Marketplaces and Platforms. ... Search Engine Optimization (SEO)More items...•Oct 20, 2020

How do you grow solo law practice?

How To Grow Your Law Practice From Solo To Small FirmAnalyze Everything. ... Set Realistic Metrics. ... Do What You Do Best. ... Find Funding. ... Automate Processes - Another streamlining option that can reduce administrative time is by using a software suite that automates many repetitive and time-consuming tasks.

How do lawyers get corporate clients?

Typically, corporate lawyers get clients by networking, referrals, and publishing their law firm's achievements. To be effective, law firms need to research their niche area prospects thoroughly.Apr 23, 2020

How do you promote a new law firm?

10 steps for marketing your law firmCreate a marketing budget. ... Build a well-designed law firm website. ... Ensure your site is search engine optimized. ... Claim your free online profiles. ... Make sure your law firm has a social media presence. ... Manage your law firm's online reviews effectively. ... Try your hand at content marketing.More items...•Dec 24, 2021

How do solo law practices get clients?

Your Guide on How to Get Clients as a Solo AttorneyDeliver Exceptional Client Service. ... Build an Effective Website. ... Work on Your Local SEO. ... Leverage Social Media. ... Consider Paid Ads. ... Ask for Client Reviews. ... Engage in Content Marketing. ... Make Strong Community Connections.Feb 2, 2021

How do I make my law firm stand out?

10 Ways You Can Stand Out From Other Law Firms5-star online rating. ... Customer testimonials. ... Video. ... Recognition in a newspaper or an award from a reputable organization. ... Prompt responses. ... Letters of appreciation. ... Be humorous. ... Offer advice through blogs.More items...•Jul 30, 2019

How do I find a business for a law firm?

Need Clients? 12 Ways on How to Attract Big Clients to Your Law FirmTake advantage of free law firm marketing options. ... Focus on securing referrals. ... Take steps to multiply your referrals. ... Don't underestimate the power of word-of-mouth. ... Claim your presence online. ... Create a quality website. ... Invest in SEO. ... Get onto social media.

Who are the clients of corporate lawyers?

Law firms assist individuals as well as corporates and other organisations. Larger commercial firms will concentrate on giving advice to high net worth individuals on the legal aspects of their tax or investment arrangements, while smaller firms might also advise on privacy law and family law.

How do you become a corporate lawyer?

How to be a corporate lawyerEarn a bachelor's degree. ... Complete an internship. ... Apply for law school. ... Earn your juris doctor degree. ... Pass the bar exam. ... Get licensure in your state. ... Meet with professionals in the field. ... Develop your resume.Jul 23, 2021

How do you target a lawyer?

Quick LinksCreate an optimized Facebook page that includes rich media.Target a hyper-specific audience to keep ad relevance high.Set out clear goals for your campaign.Make your ads engaging as well as relevant.Create multiple versions of ad copy and split test them.Incorporate video into your ads.More items...•Dec 10, 2021

What is law firm SEO?

Law Firm SEO Defined Law firm SEO (also referred to as “attorney SEO” or “legal SEO”) is the practice of increasing your law firm's visibility in search engines.Mar 28, 2021

Why is marketing important for lawyers?

Learning legal marketing is arguably one of the most important skills you need to develop when you first start your law firm. It's what drives your firm's image and attracts clients to your practice.

Create a direct mail campaign

As an estate planning and elder law attorney, I have closed some great clients by reaching out via snail mail to local financial planners and CPAs. There are two reasons why I think that this works for me.

Develop relationships with other attorneys

Another great idea is to target other solo attorneys who practice in completely different practice areas.

Why is online marketing important for lawyers?

The reason for this is that more than ever before, people are turning to the internet to seek legal help and find a lawyer.

How to build trust with clients?

The key to a good relationship with your clients starts with trust, and the best way to build trust is to establish your credibility in your community. Share your experiences and knowledge with a local university. Volunteer to talk at your law school about your field.

How to increase referrals?

Another good way to increase your referrals is to focus on a niche legal field and become known as the specialist. There are plenty of lawyers who do civil litigation or PI, and vying for referrals in those areas of practice is basically a popularity contest.

Is it easy to start a law practice from scratch?

Building a law practice from scratch is no easy task. By focusing on the strategies above you can get your law practice on the right track and land your first clients. The key is to just jump in and get started!

What makes a good lawyer?

Being a good lawyer is one of the best ways to get clients as a new lawyer. A good lawyer is always efficient and professional in handling his/her clients’ cases.

Why is the internet important for lawyers?

The seeming reluctance of lawyers to have an online presence has a lot to do with the old legal practice of not advertising. But there are great ways to use the internet without running afoul of the restrictions on an advertisement. One of the advantages of the internet is that it is a good place to get clients as a new lawyer.

Why is networking important in law?

The importance of networking in attracting clients to your law firm cannot be underestimated . Networking is the process of building and nurturing mutually valuable relationships with other people. There are several ways to network. So decide on the best one for you and make yourself visible and available.

What are the advantages of the internet?

One of the advantages of the internet is that it is a good place to get clients as a new lawyer. There are professional platforms where people meet to exchange ideas, goods, and services. Some of these professional platforms include: Linkedin. Facebook.

Friends and Family

Your friends and family will be one of the best referrals to help you find new clients as an attorney.

Join the Bar Association in Your Community

If you have absolutely no connections, the first thing you should do is join any bar associations of committees in your community. Making connections and building relationships with other attorneys will give others a chance to get to know you and what you do.

Develop Your Online Presence

Social media and online browsers are great places to start finding clients as an attorney.

Social Media

With a blog for your law firm’s website you can begin sharing content on places like Facebook, Twitter, Instagram, LinkedIn. Sharing on these platforms allow you to make direct connections with those who may need your legal services.

Advertising

Two methods of online advertising for lawyers is by hiring a Google Adwords agency or a Facebook Ads agency / Instagram Marketing Agency.

Attorney Lead Generation Services

If you’re not good with technology, social media, or websites, you can use an attorney lead generation service to find new clients.

Also on AmazeLaw

If your firm has a law website, having a way to instantly communicate …

How do lawyers get clients?

One of the best solutions for how a lawyer can get clients is to stay connected with people you worked with early in your career. This includes your peers in college, law school, and your employers. Make sure you treat everyone you come into contact with as if he could be a future client.

What do clients want from an attorney?

Clients want attorneys who are likely to do the best work possible and make clear decisions. When you examine most organizations that are very successful and have been around for a long time, it is easy to see that they tend to look for “steady” people who are not particularly mercurial and seem quite competent.

What are the most important things to do in law school?

When people are in law school and even during their first few years out of law school, they tend to believe that the most important components of a successful law firm career involve (1) billing a lot of hours (meaning working hard) and (2) doing quality work. Very rapidly, however, young lawyers come to understand that just as important as doing ...

Who is your dry cleaner?

Your dry cleaner, the person who mows your lawn, the mechanic who fixes your car —whomever you can imagine is a potential source of business for you. Stay in touch with them and remember to always be nice.

What are some mistakes lawyers make?

One of the biggest mistakes attorneys (and even law students!) make, proving they do not know how to get new clients for a law firm, is ignoring that every single person they ever meet is someone who could be a client or will someday be in a position to be their client. Many attorneys believe that they are often being “smart” sizing up people they meet and trying to assess whether they could potentially be their clients. They may assume, for example, that the janitor in their building could never be their client. They may assume that the person who sells them auto insurance could never be their client. They may assume that someone who was once their biggest enemy could never be their client.

Who is the founder of BCG?

Harrison is the founder of BCG Attorney Search and several companies in the legal employment space that collectively gets thousands of attorneys jobs each year. Harrison is widely considered the most successful recruiter in the United States and personally places multiple attorneys most weeks. His articles on legal search and placement are read by attorneys, law students and others millions of times per year.

Can former employers give you business?

Your former employers (and all of the people within them) could possibly move to other employers and potentially be in a position to give you business. Your former employers may also have cases and other work they do not want to do but that you can do. Whatever the case, you need to realize that your former employers are people who are in a position to give you a great deal of work. DO NOT burn bridges wherever you go and make sure your former employers are always your advocates. Your former employers will be in a position to give you work and talk about you to others who can also give you work.

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Networking

  • “Sigh.” I know, my thoughts exactly. We all know how exhausting legal networkingcan be. But for a lawyer starting their own firm (or frankly any professional entering a new field) this is one of the most important things you can do. A common mistake lawyers make is to network only with fellow attorneys. While fellow attorneys can be a great source of referrals, it’s also important to …
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Referrals

  • For most experienced attorneys, referrals are what keep them in business. Most young attorneys want to get to this level of sustainability quickly, but they may not know the necessary things they must do to get there. Cultivating quality relationships with both clients and lawyers is the key to building your law practice through referrals. That means you need to go above and beyond the b…
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Public Appearances

  • Public speaking is not always the first thing that comes to mind when lawyers brainstorm on how to generate new business, but it can be very effective nonetheless. The key to a good relationship with your clients starts with trust, and the best way to build trust is to establish your credibility in your community. Share your experiences and knowledge with a local university. Volunteer to tal…
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Online Marketing

  • Online marketing for lawyers has become a hot topic and a highly competitive space over the past decade. The reason for this is that more than ever before, people are turning to the internet to seek legal help and find a lawyer. If you want to have any chance of succeeding in today’s legal world, you’ve got to have a presence online, and you’ve got to use technology to help grow your l…
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Conclusion

  • Building a law practice from scratch is no easy task. By focusing on the strategies above you can get your law practice on the right track and land your first clients. The key is to just jump in and get started! Pick a strategy and run with it. It isn’t going to happen overnight. But, given enough time, and with a consistent effort, you will surely find success. We published this blog post in Jul…
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