how to market your attorney practice

How to Market a Law Practice.

• Choose a Specific Type of Law. Instead of being a general practitioner, you can automatically set yourself apart by choosing one type of law to focus ...
• Choose a More Specific Niche.
• Build a List of Clients and Referrers Over Time.
• Create a Helpful Website.
• Give Away Free Resources in Your Community.

Full Answer

How to market yourself as a lawyer?

Sep 29, 2019 · How to effectively market and differentiate your attorney practice strengths? ​. 1. Create ​your ​business value proposition. ​. This step is very important. It may seem futile at first, but once you nail it, you'll be in a much ... ​. 2. Specify your target audience. ​. …

How to effectively market your law firm?

Aug 20, 2014 · How to Market a Law Practice Choose a Specific Type of Law. Instead of being a general practitioner, you can automatically set yourself apart by... Choose a More Specific Niche. You’ve chosen a specialty. Great, now go one step further. To differentiate your services... Build a List of Clients and ...

How do law firms market?

Apr 14, 2020 · • Notice something about how the other person dresses or looks, and compliment them. Ask them about it. • Ask them about their job or business and what challenges they face. For an estate practice,...

How to find a LLC lawyer?

Apr 07, 2021 · Here, we’ll cover some strategies for criminal defense attorney marketing that will help you get noticed and turn more prospects into real clients. 1. Build a User-Friendly Website. The internet is generally the first place people go when they need a criminal defense attorney. Your website becomes the first impression you leave with potential clients.

How do you promote legal practice?

How do you attract clients advocates?

How do new lawyers advertise?

What is the best form of advertisement for a lawyer?

How do you attract big clients?

How can I improve my advocate career?

How do you turn a law firm into a marketing plan?

How do I brand my law firm?

What are advertising laws?

What is an attorney called?

What is an attorney in the UK?

Choose a Specific Type of Law

Instead of being a general practitioner, you can automatically set yourself apart by choosing one type of law to focus on.

Choose a More Specific Niche

You’ve chosen a specialty. Great, now go one step further. To differentiate your services even more, choose a niche within your branch of the law.

Build a List of Clients and Referrers Over Time

Ward says that a common marketing mistake for lawyers is trying to do too much all at once.

Create a Helpful Website

For new practices, one of the first marketing steps should be to set up a website. The site should really showcase what you do. Meaning, it should clearly state your specialty and your niche. If you offer several different services within your type of law, outline them very clearly.

Give Away Free Resources in Your Community

Once you’ve created some free resources for people who visit your website, go one step further. Make some connections with people and businesses in your community who can promote your information and give those resources away to them for free. This can help you amplify your reach.

Network with Local Businesses by Offering a Helping Hand

You can also simply help other business owners throughout your community. You never know who these business owners know.

Consider Building a Social Media Presence

Social media can be a powerful marketing tool for all types of businesses.

Do law firms have marketing budgets?

Fewer than half of law firms even have a marketing budget, according to a new Legal Technology Survey Report by the American Bar Association. This statistic is shocking and creates an opportunity for you to out-market your competition by simply setting aside funds for marketing.

How much of the internet will be video by 2021?

Video will represent 80% of all internet traffic by 2021, according to TubularInsights.com. Clients and potential clients would rather watch to a two-minute verbal explanation than read a two-page article.

What is the key to being a thought leader?

Well-recognized thought leaders always get more business. The key is to give clients the information they want to know. Lawyers should have professional photography, an extensive bio and a list of key accomplishments.

Is Facebook a good social media platform?

Facebook is by far the most effective social medium. Facebook is social media to consumers. Statistics have shown that 74% of Facebook users log in daily. Meanwhile, 54% of consumers said they’d be likely to hire a lawyer with an active social media presence. For millennials, that rate jumps to 72%.

Who is Larry Bodine?

Larry Bodine is a business development adviser who has worked with hundreds of law firms to get more clients and generate more revenue. An attorney, journalist and marketer, he is a member of the attorney advisory board of LawLytics.com, and he has written a law marketing blog for 10 years.

Is Facebook a social media site?

Facebook is social media to consumers. Statistics have shown that 74% of Facebook users log in daily. Meanwhile, 54% of consumers said they’d be likely to hire a lawyer with an active social media presence. For millennials, that rate jumps to 72%.

1. Build a User-Friendly Website

The internet is generally the first place people go when they need a criminal defense attorney. Your website becomes the first impression you leave with potential clients.

2. Create Quality Content

Creating high-quality content that provides visitors to your website with useful, relevant information helps to boost your authority as a criminal defense attorney. Create blog posts or videos that answer some of your most frequently asked questions, discuss factors that could affect court proceedings, or cover changes in the law.

3. Optimize for Organic Searches

Just having a website and a blog isn’t enough to help you rank higher in the search engine results pages. You also need to rely on search engine optimization (SEO) strategies.

4. Encourage Reviews

Never be afraid to ask your current and previous clients to leave reviews on Google or other review sites such as Yelp. When searching for lawyers, people base their decisions on what other people have to say. While not everyone will leave a glowing review, garnering mostly positive feedback helps to build trust.

5. Generate Word-of-Mouth Recommendations

People talk. Even in the digital age, sometimes word-of-mouth recommendations are the most effective.

6. Get on Social Media

Social media offers a powerful way for businesses to establish and build their reputations. Using platforms like Facebook, Instagram, and Twitter helps you share information with a broad audience and attract potential clients to your website.

Get Your Criminal Defense Practice Noticed

When it comes to marketing for criminal defense lawyers, having a website and maintaining active social media profiles are excellent places to start. But competition for legal clients is stiff, and a solid, ongoing marketing strategy is a must if you want potential clients to find and contact you.

What is legal talk?

During a commute, exercising, traveling, getting ready in the morning, Legal Talk Network has a number of shows geared toward helping lawyers run more efficient, effective and successful practices.

How to create a client persona?

1. First, ask yourself why you get you get out of bed every morning. Second, begin to identify your average ideal client. Who are they (demographics)? Do they share common characteristics (i.e., location, age, other demographic characteristics)? What makes them tick (psychographics)? Create target client personas. Finally, identify how you are uniquely qualified to help them. Try to come up with three ways that you can help them that, when considered together, are unique to you and your practice. — Gyi Tsakalakis, president, AttorneySync

Why don't lawyers get new clients?

Many lawyers don't get new clients and files because they don't do enough business development activities, or they waste time on the wrong activities or services, or they don't authentically connect with potential clients.

Who is Dan Jaffe?

And it's no coincidence, because LawLytics CEO Dan Jaffe is an attorney who practiced for a decade before making the transition into legal marketing and technology. He is licensed to practice in Washington State and Arizona, and treats every LawLytics customer like the most important client of his law firm.