how to market my law practice as an attorney at a firm

^{12 tips to market your law practice during the COVID-19 pandemic}

• Have solid FAQ pages. Think about the questions that your potential clients ask you when you’re sitting across the desk from them. ...
• Showcase clients you serve. If your clients are businesses, add a link to “Industries Served” on your website. ...
• Highlight case histories. Client success stories prove that you have actually won cases and closed deals. ...

Full Answer

How to market yourself as a lawyer?

Feb 19, 2020 · The best way to market to a new client is to hang out where they do. If you get business from other lawyers, be active in your state or local bar association. If you represent manufacturers, join your local manufacturing association. If you get business from therapists, become active in a group attracting therapists.

How to effectively market your law firm?

Jul 01, 2019 · Part of running your own law firm means learning how to run a business. In law school, lawyers are often only taught law, not the business of running your law firm. To manage your own successful law practice business, you will need to become an expert at client intake, bookkeeping, managing an office, and marketing, among many other things.

How do law firms market?

Feb 24, 2022 · Law firm marketing is the practice of attracting potential clients and converting them into actual clients for your law firm. Since the internet is widely used by a majority of the population, online marketing can aid your law firm’s growth. Marketing strategies are an effective way to grow the business of law firms.

How to sell to attorneys?

Jul 01, 2013 · 48.) Multiple people can go with you to a beauty contest, but only one person should do the talking. Clients hire lawyers rather than firms. 49.) Give people you meet a brief description of what ...

How do I market myself as an attorney?

5 Great Ways for New Lawyers to Market Themselves in 2020Get Focused. ... Write a Book or Legal Guide. ... Give Presentations to Lawyer Groups. ... Create a Website. ... Take to Social Media. ... Offer Free Seminars to the Public. ... Opportunities Abound.Jan 2, 2020

How can I add value to a law firm?

These days, it is not enough for lawyers to handle clients' instructions in a professional, timely, and cost-efficient manner....Bespoke legal updates. ... Client-specific seminars and training. ... Sending lawyers on secondment. ... Facilitating industry networking groups.Aug 17, 2020

How do you grow solo law practice?

How To Grow Your Law Practice From Solo To Small FirmAnalyze Everything. ... Set Realistic Metrics. ... Do What You Do Best. ... Find Funding. ... Automate Processes - Another streamlining option that can reduce administrative time is by using a software suite that automates many repetitive and time-consuming tasks.

How can entertainment lawyers add value to their clients?

Entertainment lawyers negotiate contracts on behalf of their clients and advise artistesabout business deals and also protect the creative rights of their clients. ... They help the artiste secure the necessary rights while sampling or using another artiste's work so that they don't go against the copyright act.May 25, 2020

How can you add value to a client relationship?

10 Ways to Add Value to Client RelationshipsWhat does adding value really mean?Gaining a better understanding of your clients' needs and what they want from the relationship.Clarifying and managing service expectations.Being accessible.Being responsive.Keeping your promises.Choosing the right contact strategy.More items...

How do you create a successful law practice?

7 Steps for Building a Wildly Successful Law Practice FastNarrow your niche. ... Create the vision and don't change it. ... Sell like your life depends on it. ... Experiment faster. ... Ignore advice from lawyers. ... Hire late. ... Sleep after $1 million. ... If you want it fast, move quickly.

How do solo law practices get clients?

Your Guide on How to Get Clients as a Solo AttorneyDeliver Exceptional Client Service. ... Build an Effective Website. ... Work on Your Local SEO. ... Leverage Social Media. ... Consider Paid Ads. ... Ask for Client Reviews. ... Engage in Content Marketing. ... Make Strong Community Connections.Feb 2, 2021

How do you start a practice solo?

13 Steps to Start Your Solo PracticeStep 1: Decide on a Practice Area. ... Step 2: Be Open to Contract Work for Other Attorneys or Law Firms. ... Step 3: Determine Your Corporate Entity Status. ... Step 4: Get an EIN and Client Trust Account. ... Step 5: Get a Mentor. ... Step 6: Put up a Website. ... Step 7: Get Business Phone Numbers.More items...

How to get more referrals for my business?

But there could be a more direct way to get referrals to your business. According to Ward, you get more referrals by simply asking for them. Ask satisfied clients if they know anyone else needing similar legal help. Make it clear to them that you are open to taking on new clients.

How to build a social media presence?

If you like using social media, sign up for an account or accounts. Then build up networks using your client and referral lists, or lists of contacts within your community.

News Spreads Quickly: Word of Mouth Matters

When you’re trying to figure out how to market your law firm, client testimonials and reviews are a great place to start.

Say What You Need to Say: Strong and Targeted Content Matters

Helpful content matters to people. When legal marketing fails to produce the results you desire, content can be one of the biggest concerns.

Location, Location, LOCATION: Location and Quality Matters

When you’re trying to learn how to market your law firm, it’s a good idea to start by thinking about your local market.

Conclusion

There is true power in understanding “the people”—your target audience. The above legal marketing strategies are key to consider when looking to expand your client base or to improve your client experience.

What is the first thing you need to do to grow your law firm?

The first thing you need to do is to identify specific and measurable objectives for the growth of your law firm. I recommend creating tangible objectives for each of the seven areas above. If you remember back to your marketing courses from college, marketing objectives need to be Smart:

What is marketing in law?

Marketing is everything you and your firm do to market the firm and its practice areas. Marketing is all about the MESSAGES you put out into the marketplace on who you are, what you do, and the unique value your firm delivers. Marketing efforts generally benefit all lawyers in a law firm not the individual lawyer. Law firm marketing includes everything above from websites and social media, to blogging efforts, client communications, branding and law firm public relations . Marketing softens the marketplace so prospective clients and referral sources know the firm. When the market is familiar with your law firm and its brand, it makes it that much easier for the next task – accomplished 100% by the sales force – I mean the lawyers.

What is thought leadership?

What is thought leadership? It is when companies like ours put our paid engagements aside, and set a goal to create THE definitive resource on law firm marketing, demonstrating by our thought leadership that we know our stuff!

What is a strategic marketing plan for a law firm?

A strategic law firm marketing plan will provide a roadmap for the firm’s future growth. It will reiterate which areas the firm wants to grow, and others it may want to contract. As we know the adage: if you embark on a journey without a map, you may not get anywhere, much less to a desired destination you may be able to sense up ahead in the fog. A strategic law firm marketing plan will benefit the entire firm by defining:

Why is it important to deliver excellent client service?

As you are working with clients, it is important to deliver excellent client service. Many legal cases will span the course of a year or more. You have a great opportunity during this time to proactively communicate with this important target audience. This is the stage where you want to proactively communicate the status of the client’s case or matter and keep communications open. You also want to return calls promptly and treat clients as you would like to be treated.

How to get your name recognized as a lawyer?

One of the best ways to develop your name recognition as a lawyer, is to be featured in the media, quoted in news stories, interviewed on TV or Radio, or to publish an article in a publication read by your key target audience. Keep an eye on national news, and if you can provide a local angle, follow up with the news media and pitch them on why the story is significant not just nationally, but in your market. If you have an idea for an article, create an outline and reach out to the editor of a publication reaching your key audiences. Media coverage provides the third-party credibility every lawyer needs to build name recognition.

What is elevator speech?

Elevator speeches are primarily used by individual attorneys when they are out networking and meeting new people. But there are other types of messages you want to be conveyed on your website and in communications about you and your law firm.

Why is legal marketing important?

Getting started with legal marketing can feel overwhelming, but it’s important to understand as you grow your practice and distinguish yourself in the oversaturated legal market. Successful legal marketing helps you stand out from the competition and helps clients find you.

How to succeed in content marketing?

Setting up and reviewing your goals regularly will help you keep better track of your results and measuring your ROI. Your goals may change from increasing awareness of your law firm, to increasing traffic to your site, to growing the number of potential clients from your website, demonstrating your expertise, or creating relationships with strategic partners.

How to create a marketing funnel?

A marketing funnel is simply detailing your client’s journey in finding you and hiring you as their attorney. It can be broken down into three stages: 1 Awareness stage: The client realizes they have a problem and starts doing research to better understand and frame their problem. 2 Consideration stage: The client starts to define their problem and is committed to researching ways to solve it. 3 Decision stage: The client starts looking for an attorney to help them with their problem.

What is client persona?

You’ll create a composite “ideal client” profile that will help guide your marketing efforts. A client persona is that composite. It is a description of an ideal client for your law practice.

What is the difference between a strategy and a strategy?

Strategies are long-term approaches to achieve your goals and tactics are short-term tools and methods to reach your goals. Strategies are more general, whereas tactics are more specific. Plans are how you execute your strategies and tactics to achieve your goals. You’ll need all three to market your law firm effectively.

Why is it important to have goals in mind?

Having set goals in mind helps create a more targeted legal marketing plan so you can attract the right client for your practice and stay savvy on your marketing analytics, KPIs, and ROIs to see if you’re within budget and timelines for your goals.

What is ideal client?

It is a description of an ideal client for your law practice. You could have several personas for your law practice, all of which fit under the umbrella of “ideal client” for you. You should create at least one persona for each service you provide to help you craft more targeted marketing for your services.

Why don't lawyers get new clients?

Many lawyers don't get new clients and files because they don't do enough business development activities, or they waste time on the wrong activities or services, or they don't authentically connect with potential clients.

Who is Dan Jaffe?

And it's no coincidence, because LawLytics CEO Dan Jaffe is an attorney who practiced for a decade before making the transition into legal marketing and technology. He is licensed to practice in Washington State and Arizona, and treats every LawLytics customer like the most important client of his law firm.

How to market a law firm?

2. Invest carefully. When it comes to law firm marketing, there’s no need to overextend yourself.

How to advertise your law firm?

Here are a few ways to use social media to your advantage: 1 Follow legal leaders on Twitter and engage in thoughtful conversation 2 Set up an effective LinkedIn page for your firm (this is separate from your personal LinkedIn profile, which should also be optimised to help you stand out to peers and potential clients) 3 Create a Facebook advertising campaign to position yourself as an authority in your space and attract new clients

Why do law firms have online profiles?

While having numerous online profiles functioning makes it much easier for clients to find your law firm, these online profiles also expose opportunities for reviews of your services. This means you may receive glowing recommendations—as well as some more challenging, negative reviews.

What is a lead in a business?

A lead is a potential client for your firm. This is different than someone who simply visits your website. Someone qualifies as a lead if they fill out a “Contact Us” form, call your firm, or provide their contact information in some other way.

How to track your digital marketing efforts?

The best way to track your digital marketing efforts is by implementing website tracking. The free version of Google Analytics—an analytics tool that helps website owners get insights into traffic to their sites—is a good solution for most law firms.

What is conversion rate?

Your conversion rate is the ratio of people who visit a certain webpage or ad, to people who eventually become or ‘convert’ to a lead. You can look at the conversion rate of one page, or of your entire website. You can also look at how well your intake process is converting leads into paying clients.

Is a law firm a business?

Law firms are a business like any other, and clients now expect their experience with their lawyers to be on par with the experience they have with companies like Amazon. Competitive firms that take a client-centric approach in their operations and their marketing will be positioned to stand out and succeed.

How to market a law firm?

Consider these 3 law firm marketing ideas for your website: 1 Make it easy to read. Don’t trip up your potential clients with legal jargon that they won’t understand. 2 Make it easy to navigate.#N#Your contact information is the most important here since clients will need to speak with someone in your firm before hiring. 3 List your areas of practice.#N#Your clients come to you for need-based services, so cut down their search time and clearly list your areas of practice like the example below.

How does content marketing help lawyers?

Content marketing for lawyers brings in 55% more visitors to your website and 67% more leads. So, by creating reliable content, you create a trusting law firm with credibility, which is essential for capturing potential clients. Whether or not a person contacts your firm or not is a direct result from the content you’re generating on your site. Essentially, your site can either make you or break you.

What is SEO law?

SEO is the practice of utilizing specific goal-oriented strategies to get your site ranking higher in search engine results pages, or SERPs. Managing SEO takes an investment of time that law firms typically don’t have to spare. Lawyers spend hours preparing cases, so leave the technical side of SEO to our LYFE experts.

What is the importance of a blog?

Only 26% of firms maintain a consistent blog, and only a mere 7% of attorneys maintain a blog for professional purposes. To ensure that your law firm is marketed as efficiently as possible , it’s essential that you start a blog on your website.