how to market attorney services

How to Market a Law Practice

• Choose a Specific Type of Law. ...
• Choose a More Specific Niche. ...
• Build a List of Clients and Referrers Over Time. ...
• Create a Helpful Website. ...
• Give Away Free Resources in Your Community. ...
• Network with Local Businesses by Offering a Helping Hand. ...
• Consider Building a Social Media Presence. ...
• But Don’t Focus Too Much on Social Media. ...
• Make It Easy for Others to Connect. ...

More items...

Full Answer

How to market yourself as a lawyer?

There are different steps that attorneys can take to market their services more efficiently, here are 7 of the most effective ones. 1. Specify Rather Than Generalize. Successfully marketing your firm’s legal services depends on specializing in one specific area of law and excelling at it.

How to effectively market your law firm?

Jan 11, 2020 · Legal marketing services such as those offered by the website help raise awareness of the firm in your target community. The first thing you should consider as a firm is a mobile-friendly website. A mobile-friendly website is that which works flawlessly in Tablets, Phones, and computers. The site should only deliver what clients need.

How do law firms market?

1. Leverage Your Law Firm’s Website Your website is one of your most potent marketing and advertising tools; use it to act as an all-day, everyday sales rep. To do this effectively, it must be: Fast. If your site doesn’t load completely within three seconds, visitors will simply give up.

How to find a LLC lawyer?

Apr 07, 2017 · Answers (1-10) I would suggest you go to bar association functions. Look on the Collin county bar association website (or any other county bar association) and there is usuallya calendar for events. Find the target group of attorneys and show up to their section meeting.

How do you promote a lawyer firm?

What method of advertising is used by most lawyers?

How do you promote legal practice?

How do new lawyers advertise?

Can I advertise legal services?

Is it ethical for an attorney to advertise?

How do lawyers find clients?

What are legal marketing aspects?

What does SEO stand for in law?

What do legal marketers do?

How can law firms improve?

How do I market my law firm UK?

What is legal marketing strategy?

This legal marketing strategy helps you connect emotionally to your client showing you are there to fix and understand their problem.

How to draw in new clients?

One of the strongest ways you can draw in new clients is blogging. Blogging gives you a way to create on-going content to stay relevant in search engines. Having a blog that fits in with your branding can also help you earn trust early on if potential clients stick around to check it out.

What is the resume feel of a law firm?

Most law firms’ messaging has a “res ume feel” that is focused on the firm. Many legal ads rattle off the attorney’s successes, education and authorships but fail to address the perspective of the potential client.

How many stars are more likely to get clicks than the firm with no reviews?

Looking at these Google results, 4.4 stars are much more likely to get clicks than the firm with no-reviews. People are a lot more likely to trust what other people have to say about you than what your ads say about you. By featuring client testimonials prominently, you will become a trusted site quickly which will set you apart in your legal marketing efforts.

Why does content matter in law?

Content matters because people expect lawyers to be experts! Experts in both services as well as options and content.

Does everyone know someone who has used a lawyer?

Of course, not everyone knows someone who has used the kind of lawyer they need, which is why review-based websites like Facebook, Amazon and Yelp do well. Even if they don’t know someone directly who has experience with a lawyer in your specialty, they still want to hear from other people before they put their trust in you.

How to market a new practice?

For new practices, one of the first marketing steps should be to set up a website. The site should really showcase what you do. Meaning, it should clearly state your specialty and your niche. If you offer several different services within your type of law, outline them very clearly.

When you help others, are you more likely to refer potential clients to you?

When you help others they are more likely to refer potential clients to you at some point in the future. To network in your community, you can simply ask for some business cards to keep in your office or provide some referrals to other local businesses.

What should a website offer?

But your website should also offer something else to potential clients — helpful resources. This could mean offering a free ebook or even just a list of links for people looking for general information within your area of expertise.

What is Ward's common marketing mistake?

Ward says that a common marketing mistake for lawyers is trying to do too much all at once.

Why use a small publication?

Using a small publication will allow you to keep your advertising budget small at first. Then you can gauge the results of your first campaign before making a huge monetary commitment. Just ask new clients how they found out about your services, and you’ll be able to tell how well your advertising efforts are working.

Why keep contact list at top of mind?

Some of that will happen during the course of regular business operations. So instead of calling all of your contacts right away, you could simply keep your contact list at top of mind throughout your day to day activities. This could lead to a bigger referral list and a more healthy business over time.

How to attract people to your business?

Choose a very targeted outlet that attracts people in your specific market. For instance, if you’re a business attorney who focuses on local retailers, consider using a trade publication that also focuses on local retailers.

2. Use Content Marketing

People need to feel confident in and comfortable with placing their trust in an attorney. How can they do that if they are not sure of their credentials, of their experience, of their insights or expertise? Content helps you demonstrate your authority, your mastery of the law, and your key differentiators.

3. Develop a Search Engine Optimization Strategy

Content marketing and SEO go hand in hand in today’s digital landscape. SEO is the art and science of making sure that your website (and thus, your firm) has maximum visibility in the search engine results pages.

4. Optimize Your Presence In Legal Directories

But first, claim your business on Google My Business and make sure your profile is accurate and complete. This will help boost your search engine rankings, as it includes key information (e.g. contact details), client reviews, images, videos, directions, maps, and more.

5. Track and Analyze Progress

How do you know if your law firm marketing plan is working? You won’t unless you track key metrics, such as:

How to meet attorneys in Collin County?

I would suggest you go to bar association functions. Look on the Collin county bar association website (or any other county bar association) and there is usuallya calendar for events. Find the target group of attorneys and show up to their section meeting. Non -CCBA members are welcome and there you meet the attorneys themselves and avoid the wall most erect when in their office. Good luck!

Does hard selling work?

Hard sell doesn't work. Figure out ways to add value to an attorney's practice, even if that value is just a helpful/tip trick. When they need what you are offering, they will think of you first. If your product is something they might not think they need, educate without being salesy.

Do you need to reveal your secret source of strength to your competition?

Andrew,I think that is fair; you do not need to reveal your secret source of strength to your competition. If you want to do that you had better make a merger deal with your competitor.

Is a lawyer immune to shiny objects?

Lawyers are not immune to shiny objects, hence the gatekeepers being well trained.

How to improve your law firm website?

I recommend starting with LawLytics and working with them to create a content strategy for your law firm. If you already have a website or a blog, I recommend that you talk with them about importing your site into their system (that's what I did, and it's made a huge difference). They always improve the quality of the site both in terms of look and feel, and also structure. This is because they way your high-quality content is organized matters. They are experts at upgrading any site, from sites that are getting no traffic at all, to sites that are getting thousands of visitors a day but could be converting better. Their import process assures that you won't lose traffic or ranking during the transition process.

Why don't lawyers get new clients?

Many lawyers don't get new clients and files because they don't do enough business development activities, or they waste time on the wrong activities or services, or they don't authentically connect with potential clients.

What is the number three of marketing?

Number three: Don't waste any money on marketing that is not measurable. If you can't measure it, don't do it. Too many lawyers don't know if, or why, their marketing is succeeding. This dooms them to spending money and efforts on things that work, but also on things that don't work.

What is a lawyer writing department?

When lawyers don't have time to write their own content, or simply don't want to do it, their professional writing department, which is managed and staffed by lawyers, can produce effective, highly targeted and ethics compliant content that any law firm can feel comfortable will serve them well with their state bar, potential clients, referral sources, social media and the search engines.

How much do you have to spend on marketing?

When it comes to expenses, the conventional wisdom among legal marketing experts is that you have to spend at least 2.5 percent of your gross revenues on marketing. Otherwise, say the experts, you're just pretending to market. That 2.5 percent does not include the salaries of any of the people that you may have hired to perform ...

Who is the CEO of Lawlytics?

In fact, their support is run like a well-oiled law firm that prides itself on client service. And it's no coincidence, because LawLytics CEO Dan Jaffe is an attorney who practiced for a decade before making the transition into legal marketing and technology.

Who can refer you to a business?

There are lots of other referral sources besides clients. There are people that you will know in other professions such as investment brokers, accountants, and bankers. These are all people that can send you business so long as you tell them that you would like them to and what kind of work to send.

When to speak at a continuing legal education seminar?

24.) Speak at a continuing legal education seminar only when you think it’s an interesting one that will be well-attended.

What are some good questions to ask people you meet in networking situations?

44.) A few good questions to ask people you meet in networking situations: What got you started in this line of work? What are you working on? How are things going with your business in this economy?

Can you network with in-house counsel?

28.) Don’t limit networking to in-house counsel, especially at bar events. You never know who someone in private practice knows—or when they will go in-house.

Is it good to turn someone away from a lawyer?

That said, turning someone away when they really don’t need a lawyer is good for business, too. It’ s a good way to build trust.

Do you need to hand out business cards to people?

12.) You don’t need to hand a business card to everyone you meet at a reception if it feels forced and desperate. Instead, get other people’s cards, and email your contact information afterward. There’s a better chance they will remember you.

Can a personal injury lawyer send an ad to a victim?

13.) Providing they label it attorney advertising, personal injury lawyers may send ad letters to accident victims. And arrest reports can offer good leads for criminal defense lawyers. Family law attorneys may send advertising letters to pro se defendants in divorce cases, determining who to contact based on parties’ ZIP codes.

Why don't attorneys develop marketing plans?

Their excuses often include financial and time constraints, but lack of confidence is the most common reason for not executing a marketing plan .

How to market your practice?

1. Identify your target audience. The first step is to figure out who your target audience is and create a persona for that demographic.

How to differentiate yourself from your competitors?

Your education, experience, knowledge and services can all separate you from your competitors. Consider the specific assets you possess, and use your marketing to call attention to what makes your practice unique and how you can add value. Estate planning can be a very emotional and personal topic, so make sure you craft a personal and authentic message that connects with your audience.

Is social media good for estate planning?

While Snapchat is popular with the large millennial demographic, it’s probably not the most effective social media channel for estate planners. It makes more sense to connect with millennials through Twitter, where you can share content you’ve created on other channels or quickly share thoughts.