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There’s one last step in giving or getting a referral: Write it down. When someone sends you a client, or when you send a referral, record the details in your list or database of referral sources. Do this whether or not the referral works out. Make it easy on yourself and record it contemporaneously instead of trying to recreate all your referrals for the year. It’s part of keeping your network alive.
ABA Model Rule 7.2 (b) (4) says the client is entitled to know if he was referred to you as part of a reciprocal referral arrangement, and the terms of the arrangement. Following the rule covers your professional assets, but it also lets you strengthen your attorney-client relationship if you do it right.
Your client, not you, should decide whether to contact someone about his matter. And remember, if you’re referring him to another lawyer, that lawyer can’t call him first. That being said, always ask the client if he wants you to call the person you’re referring him to, to let her know he might be calling — and assure him you won’t discuss his legal matter with her. Giving your referral source a heads-up does double duty — it lets her know that you’re thinking of her, even if your client doesn’t call, and it can ease your client’s concern about calling someone he doesn’t know.
Under Model Rule 5.4 (a), you can’t share fees with a non-lawyer, ever. But if a lawyer referred the client, you are allowed to share fees if you follow Model Rule 1.5 (e), or your jurisdiction’s equivalent. The total fee has to be reasonable, the fee-sharing has to be proportional to the work involved or both lawyers have to be responsible for the representation, and the client has to agree — in writing — to the arrangement, including the fee split.
The attorney receiving the referral should be active in their field of practice. Alongside this, they should be providing legal services through a civil society organization.
The client should also know the relationship that exists between the referring attorney and the one receiving referrals.
Legally, the attorney should seek the client’s consent when making referrals. Failure to do so can cause the Referral Agreement to become void. In some cases, when the client is not consulted when a case is being referred, there can be a misrepresentation. As such, the referring attorney can be charged with misconduct sanctions or sued for malpractice.
When engaging in an Attorney Referral Agreement, there is certain information a client needs to know. These includes: 1 The client has the right to retain an attorney other than the one being referred. This means that the client can decide to stick by the referring attorney. 2 The client doesn’t have an obligation to accept the referral. 3 Reasons why the referring attorney has made recommendations to the specific attorney/paralegal 4 The client should also know the relationship that exists between the referring attorney and the one receiving referrals. 5 The client must also know the referral fee, modes of payment, and other associated details.
Usually, the referring lawyer should give the client at least two attorneys. However, there are some cases where the referral lawyer can give only one referral attorney suitable for the particular case. When the referring lawyer is unable to make two referrals, the referring attorney must explain to the client the reason why he recommends only one ...
An Attorney Referral Agreement simply refers to a legal recommendation of another attorney to do the legal work for another firm or lawyer. During this agreement, the referring lawyer agrees with the referred lawyer to pay a certain fee upon recommendation.
This can either because of the level of expertise, geographical location, or specialization.
What about the clients? The importance of treating referred clients like VIPs should go without saying. However, it is a step looked over by most firms. Small gestures are often enough to create a great impact. Whether it’s offering priority scheduling or following up with non-signers, these little actions speak volumes to the client and reinforce what the referrer planted.
What the leaders find valuable, the rest of the office will find valuable. Schedule out time in meetings to talk about referrals. Get your staffed pumped about trumpeting their current stats. Set goals and acknowledge those who meet or exceed them.
For most firms, the best sources of referrals will be one of the following: attorneys in the same specialty but in a different location or attorneys in the same area but with a different specialty.
The important aspect of blogging is to pick and side and stand on it. Being opinionated is the best way to make sure your audience, more specifically other attorneys, know what types of cases and clients you want to take.
Besides doing your law firm internet marketing extremely well, it’s important to focus on referral marketing for your law practice. Referred legal client prospects turn into paying clients . They are the least expensive to obtain and the most likely to convert. You don’t have to go through the pre-screening processes with referred prospects, as this has already been done by the referrer. Moreover, referred clients for your law firm are more likely to be cooperative and also more likely to refer others.
You know that referred leads are going to be your highest converters. The cost of a referral is usually nothing more than the price of a thank you card to the referrer. Asking for referrals is uncomfortable, especially when it’s not something you’ve commonly practiced in the past.
Lawyers are busy people and sometimes they need to be reminded, several times. They may need to be called and emailed several times until an actual meeting is arranged. Once the meeting is arranged, you or one of your lead attorneys should be the one to attend the meeting.
Even for those who do ask for referrals, the typical request goes something like this: "If you hear of anyone who needs my services, I hope you'll keep me in mind."
Referrals are such an effective business development strategy because they make it easier to build the trust that is so critical in selling an intangible like legal services.
1. A clear statement describing who you are looking for as clients.
This "ask" is effective because it's easy for you to deliver and it's comfortable for the person being asked. If they're not interested in helping, you can gracefully change the subject when they answer, "I have no idea." If they *are* interested in helping, however, not only will they give you great ideas, but they will also often help by giving you specific names or making a call on your behalf.
And yet, most lawyers don't actively seek referrals, leaving them with a vast, untapped marketing goldmine. Most lawyers assume that if a satisfied client or good friend hears of someone who needs their services, the client or friend will mention them. This happens less often than you would like.
If you run a law firm or practice, generating referrals is one of the most cost-effective ways to gain more clients. There are a variety of tactics you can employ to build a steady stream of referrals. Some attorneys choose to enlist a lawyer referral service, but many others prefer to build a referral network themselves.
Remember, the ultimate goal here is to pique their interest just enough so that they will set a meeting with you. One of the biggest turn-offs is sounding canned or pushy.
Your online reputation and web presence should speak for itself, so avoid using any bulleted lists or other sales pitch material in your email. You simply want them to understand who you are and why you are reaching out, and let them decide if they’d like to discuss next steps. The follow-up template for non-responders will work as a second email here as well.
It is common for attorneys to refer business to other lawyers, and when this happens the referring attorney may receive a lawyer referral fee in return . How attorney lawyer referral fees are arranged can be complex but must always fall within the rules governing lawyers. Here are some examples of when there may be a referral agreement between attorneys:
There are some attorneys who completely shy away from lawyer referral fees because they don’t want to get in trouble. In many cases the inclination to avoid trouble is a good one especially if there is a lack of understanding about what is allowed and what isn’t. First let’s take a look at the rules regulating lawyer referral fees ...
Here are some examples of when there may be a referral agreement between attorneys: Example 1: An experienced attorney decides to pass on taking on a case that really doesn’t require her high skill level. She decides to refer the case to a new attorney who has his own small law firm. If there is an attorney referral fee agreement between them, ...
Example 2: A new attorney doesn’t have the capacity to take on a new case because she doesn’t have enough experience. She decides to refer the case to a more experienced law firm. If there is an attorney referral agreement between her and the law firm, the law firm will pay an attorney referral fee to the referring attorney. ...
A solo-practitioner is slammed with work so he decided to refer some of his cases to another small law firm. He agrees to handle certain aspects of the case while the other attorney files all the required paperwork. The client agrees to the arrangement and all associated fees. The attorney referral agreement is in writing.
When the ABA Model Rules state that you must refer to a competent attorney, they are making your responsible for the behavior of any attorney you refer a case to. This means that if the attorney makes huge mistakes, you could be sued for malpractice.
And with an intuitive legal practice management software like Smokeball, you can even keep track of your referral sources. To learn more, schedule a free demo today!
In Biglaw, we always had emails going around asking for a DUI lawyer for a client’s kid or a “reasonably priced” family law attorney for an employee of the firm getting a divorce. I tried to help out when I could and pass along names of friends or former colleagues.
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It’s true that the first impression you give prospective clients will be a lasting one.