how to get clients quick as an attorney

by Leonard Dietrich 6 min read

  • Friends and Family. Your friends and family will be one of the best referrals to help you find new clients as an attorney.
  • Join the Bar Association in Your Community. If you have absolutely no connections, the first thing you should do is join any bar associations of committees in your community.
  • Develop Your Online Presence. Social media and online browsers are great places to start finding clients as an attorney. Get started with a website.
  • Social Media. With a blog for your law firm’s website you can begin sharing content on places like Facebook, Twitter, Instagram, LinkedIn.
  • Advertising. Two methods of online advertising for lawyers is by hiring a Google Adwords agency or a Facebook Ads agency / Instagram Marketing Agency.
  • Attorney Lead Generation Services. If you’re not good with technology, social media, or websites, you can use an attorney lead generation service to find new clients.

Full Answer

How to get clients as an attorney?

How To Get Clients As An Attorney 1 Friends and Family. Your friends and family will be one of the best referrals to help you find new clients as an attorney. 2 Join the Bar Association in Your Community. ... 3 Develop Your Online Presence. ... 4 Social Media. ... 5 Advertising. ... 6 Attorney Lead Generation Services. ...

How to become a successful lawyer?

Learn everything you can about your clients and potential clients to serve them better. The more you know, the more you can assist them or offer your assistance, the more potential work and business you will have. 5. Lawyers Who Want to Get Business Need to Get Out and Form Relationships

How to set up a law firm website to find clients?

Once thing to consider when setting up a website to find new clients is your domain name. The domain name you choose for your law firm’s online identity should stand out and briefly highlight your area of expertise. Make sure you choose the right domain name for your law firm before going live.

How to get more leads as a lawyer?

If your website or information you provided shows up in the top results, you’ll be found by your prospective clients. If not, it will be as if you don’t exist. When you are thinking about getting more leads, you need to understand where your customers are. Web marketing for lawyers is an answer.

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Why is the internet important for lawyers?

The seeming reluctance of lawyers to have an online presence has a lot to do with the old legal practice of not advertising. But there are great ways to use the internet without running afoul of the restrictions on an advertisement. One of the advantages of the internet is that it is a good place to get clients as a new lawyer.

What are the advantages of being a young lawyer?

One such advantage is the use of social media. Sadly, many use it for recreation instead of business.

Is getting clients an art?

Getting clients in the legal profession, therefore, is an art, and only those who have mastered it thrive. Below are a few tips to help you get clients as a new lawyer and break-even in the profession.

Does the legal profession advertise?

Unlike most professions that advertise their products and services, the legal profession allows little or no advert for its members. The process of attracting clients is particularly hard for new lawyers who have just finished law school or who’ve decided to set up their own office.

Should new lawyers underestimate the importance of a case?

If you expect big clients to start walking into your brand new law firm with fat briefs, then you aren’t being realistic. New lawyers should never underestimate the importance of any case. Do not reject any matter because you consider it a small case.

How to promote yourself as a lawyer?

A great way to promote yourself on social media is through sharing your expertise and skill as a lawyer. Blogging and content marketing can be a great staple to add into your social content publishing calendar and share with your audiences. Blogging is also becoming a more critical part of a successful legal SEO strategy so by writing articles and more helpful content on your website, you’re able to boost your returns from both social networking and search engine optimization.

How to create a website for solo attorneys?

As you start to generate clients as a solo attorney, you’ll want to own your marketing assets. There are several elements that make for a good website: 1 It’s trackable, meaning you can see where people are finding you from, what marketing and advertising campaigns are working and be able to track which campaigns produce the strongest ROIs 2 It receives sufficient exposure from online organic sources, such as search engines like Google and Bing and social media websites 3 It’s professional. Make sure it’s well designed, not too simple but not too complicated, shows a professional, high-quality photo of you (the lawyer visitors are considering to hire) 4 It’s very user friendly 5 Shows your expertise while in many places, attorneys can claim to be experts or specialized in an area of law, many places also do not. Regardless, many attorneys still choose the types of cases they do and don’t work on. While you may have to watch the language you use on your website, you should use your site to position yourself as an attorney that handles cases you want to take on. 6 It’s valuable to you and prospective clients. It should have lots of useful content and information that describes what areas of law you practice, the types of situations that clients may be facing that you’re able to help with. This will help you attract more of the rightrights types of clients and also allow potential clients to qualify themselves while browsing your site’s content.

Do attorneys claim to be experts?

Shows your expertise while in many places, attorneys can claim to be experts or specialized in an area of law, many places also do not. Regardless, many attorneys still choose the types of cases they do and don’t work on.

How do lawyers get clients?

One of the best solutions for how a lawyer can get clients is to stay connected with people you worked with early in your career. This includes your peers in college, law school, and your employers. Make sure you treat everyone you come into contact with as if he could be a future client.

What do clients want from an attorney?

Clients want attorneys who are likely to do the best work possible and make clear decisions. When you examine most organizations that are very successful and have been around for a long time, it is easy to see that they tend to look for “steady” people who are not particularly mercurial and seem quite competent.

What are some mistakes lawyers make?

One of the biggest mistakes attorneys (and even law students!) make, proving they do not know how to get new clients for a law firm, is ignoring that every single person they ever meet is someone who could be a client or will someday be in a position to be their client. Many attorneys believe that they are often being “smart” sizing up people they meet and trying to assess whether they could potentially be their clients. They may assume, for example, that the janitor in their building could never be their client. They may assume that the person who sells them auto insurance could never be their client. They may assume that someone who was once their biggest enemy could never be their client.

Why is it important to have a lot of business as an attorney?

Having a lot of business is essential to having security as an attorney because you will always have work to do. Having work to do will provide you the platform to hire others to work for you, to build your organization, and to further your career.

What does it mean to be familiar with an attorney?

This means phone calls on people’s birthdays. This means frequent letter updates. This means forwarding articles of interest.

What are the most important things to do in law school?

When people are in law school and even during their first few years out of law school, they tend to believe that the most important components of a successful law firm career involve (1) billing a lot of hours (meaning working hard) and (2) doing quality work. Very rapidly, however, young lawyers come to understand that just as important as doing ...

Who is your dry cleaner?

Your dry cleaner, the person who mows your lawn, the mechanic who fixes your car —whomever you can imagine is a potential source of business for you. Stay in touch with them and remember to always be nice.

Leveraging your network is one of the most powerful things you can do to stack up enough work to grow a thriving law practice

Take New Law Business Model member lawyer Shihlan Chen, for instance. She attends a bilingual church with many Chinese parishioners. Among the members of the church are professionals in need of a business lawyer; Shihlan’s first business relationship with another church member started a chain reaction.

Build Connections Where You Spend Time

Chances are you know and associate with some people who aren’t lawyers.

Plant Conversational Seeds

Don’t be shy about discussing your work or even saying that you have space in your schedule for a couple of clients. If you share information about the kind of law you practice in conversation, someone just might say, “Hey, I know someone who might need help with that…” Even if you don’t get anything out of a conversation right away, that’s ok.

Join a Professional Organization

If you don’t get out much, you might start by joining a professional organization with other lawyers. It might sound counterintuitive, but other lawyers are actually a great source of referrals.

Maintain Good Relationships with Your Existing Clients

This is very important. Obviously, you will put every effort into doing amazing work for your clients. You should also try, however, to keep in touch with them even while you’re not in the midst of doing work for them.

Become a Trusted Advisor in Your Community

As a lawyer who completed school and passed the Bar, you know a lot of things that other people might not. Providing some information for free isn’t just ok, it’s a great way to establish yourself as someone who is helpful and trustworthy, and someone who people will want to hire when the time comes.

Leveraging your network will not only allow you to crack the code for how to get clients as a lawyer, but it will also make a positive impact in your practice for years to come

The next item to consider is how you handle intake + your initial consultations once those connections come to you ready to learn more about how you can help them. Download this free resource from New Law Business Model now for 5 Steps to Improve Client Intake for Lawyers —and get happier clients, at higher fees, right away.

Boost your AVVO rating

No matter what kind of lawyer you are, you need to get your rating on AVVO as high as possible.

Ask friends and family

If you're starting as a new lawyer, finding clients can be tough. No matter where you live, at least one established attorney is working in your legal niche. Beating them out and winning clients for yourself might require a bit of upfront help from your friends and family.

Run Pay-Per-Click (PPC) search ads

Running PPC ads on search engines like Google or Bing is the fastest way to bring in new clients.

Build relationships with clients

Although digital marketing can yield terrific results, you shouldn't overlook the power that client referrals can bring.

What is Attorney at Work?

Attorney at Work publishes the website AttorneyatWork.com, providing “ one really good idea every day ” for enterprising lawyers, and publications and books for the legal profession. Other books published by Attorney at Work are:

What is the most difficult challenge a lawyer faces?

The most difficult challenge a lawyer faces is figuring out how to get clients. Particularly if you’re a young lawyer. It can feel like there is a secret no one is telling when other lawyers have lots of clients with what looks like a minimum of work.

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