How Do You Design Your Website to Convert Users?
How to Design a Homepage That ConvertsKeep it simple. Websites with simple designs have higher conversion rates. ... Focus on speed. Speed has a huge impact on your conversion rates. ... Use quality images. ... Run A/B tests. ... Make sure your call to action is clear. ... Optimize your website for mobile devices.
Having a great website is a key part of growing your law practice. After all, it is the foundation of your marketing success. If you are relying on the web to help you generate new clients like most law firms today, it's important that you understand that even an average looking website can cost you new clients.
According to the ABA's findings, all law firms with 100 or more lawyers have websites. Meanwhile, 43% of solo practitioners are operating without websites, as are 8% of firms with 2-9 lawyers and 2% of firms with 10-49 lawyers. The share of solo firms operating without websites is actually on the rise too.
Internet Law, or Cyberlaw as it is sometimes called, refers to the legal issues related to the use of the Internet. It is less a distinct field of law than a conglomeration of intellectual property law, contract law, privacy laws, and many other fields, and how they pertain to the use of the Internet.
Google’s Webmaster Guidelines state that the content that website owners add to their sites should be meant “primarily for users, not search engines.”
Law firm website content should provide answers to questions posed by your potential clients as they conduct searches. It should also build trust with those individuals in a way that causes them to reach out to your law firm as soon as they determine that hiring a lawyer might be in their best interest.
Attracting a potential client to your law firm website is only the first step in the journey.
Not only does Google consider the freshness of content on a site when it returns results for relevant queries, but website owners who continually add fresh content to their sites get more web traffic and leads when compared to sites that are not regularly updated.