how to get an attorney website to convert

by Tommie Ferry 6 min read

How Do You Design Your Website to Convert Users?

  • Analyze Data The first step in doing this is to analyze your website data constantly. This is a critical part of law firm SEO services. ...
  • Optimize Your Website for Relevant Keywords ...
  • Create Relevant and Valuable Content ...
  • Concentrate on On-Page SEO ...
  • Focus on Off-Page SEO ...
  • Optimize Your Site for Mobile Users ...
  • Ensure Your Site Has A Fast Loading Time ...
  • Build A Strong Backlink Profile ...

12 Ways for Law Firms to Increase Website Conversions
  1. 1 – Google My Business and Map Listings Optimization. ...
  2. 2 – Make Your Contact Form Easy to Find. ...
  3. 3 – Create a Clear Call to Action (CTA) ...
  4. 4 – Emphasize Graphics & Testimonials. ...
  5. 5 – Videos Improve Conversions. ...
  6. 6 – Create Location Pages. ...
  7. 7 – Make Your Website Mobile Friendly.
Jun 23, 2021

Full Answer

How do I make a website that converts?

How to Design a Homepage That ConvertsKeep it simple. Websites with simple designs have higher conversion rates. ... Focus on speed. Speed has a huge impact on your conversion rates. ... Use quality images. ... Run A/B tests. ... Make sure your call to action is clear. ... Optimize your website for mobile devices.

Does a lawyer need a website?

Having a great website is a key part of growing your law practice. After all, it is the foundation of your marketing success. If you are relying on the web to help you generate new clients like most law firms today, it's important that you understand that even an average looking website can cost you new clients.

Do all lawyers have websites?

According to the ABA's findings, all law firms with 100 or more lawyers have websites. Meanwhile, 43% of solo practitioners are operating without websites, as are 8% of firms with 2-9 lawyers and 2% of firms with 10-49 lawyers. The share of solo firms operating without websites is actually on the rise too.

What is the Internet law?

Internet Law, or Cyberlaw as it is sometimes called, refers to the legal issues related to the use of the Internet. It is less a distinct field of law than a conglomeration of intellectual property law, contract law, privacy laws, and many other fields, and how they pertain to the use of the Internet.

2. Make sure your content is unique and provides value to readers

Google’s Webmaster Guidelines state that the content that website owners add to their sites should be meant “primarily for users, not search engines.”

3. Make it easy for potential clients to contact you

Law firm website content should provide answers to questions posed by your potential clients as they conduct searches. It should also build trust with those individuals in a way that causes them to reach out to your law firm as soon as they determine that hiring a lawyer might be in their best interest.

4. Make your law firm website easy to navigate

Attracting a potential client to your law firm website is only the first step in the journey.

5. Keep up with your content marketing strategy over the long term

Not only does Google consider the freshness of content on a site when it returns results for relevant queries, but website owners who continually add fresh content to their sites get more web traffic and leads when compared to sites that are not regularly updated.

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