Pinterest is an established social media platform that boasts over 300 million monthly active users. It has one of the highest rates of driving traffic to a website of any social media platform and has one of the most loyal user bases.
Most companies are creating an online presence through their websites and also signing up on social media platforms such as Facebook and Pinterest to reach their customer audiences. Facebook has been a primary location for many law firms to be on social media and rightly so due to its use and demographics.
To get the best results from your social media marketing campaigns, you should be consistent in regular pinning but also in the timing of pinning . This, however, may be tedious if you are running a busy law firm. You can use scheduling tools to help you upload content at the time that your audience is most active during the afternoon or evenings. Scheduling your pins ensures that your pins are performing even when you are busy. There are also powerful automation tools like PinMeApp which can help you power your Pinterest marketing more easily.
Calls to action (CTAs) are the answer to a high conversion rate. If you want the audience to approach you for legal services, you have to invite them. Including a call-to-action in your pin description will earn you more clicks, leads, and a higher conversion rate. The call-to-action can feature an offer of some sort to get more people interested.
Holding a contest on your Pinterest page is a great way to draw in new leads and increase engagement. One contest that’s easy to host and incredibly effective is the Woobox Pin-To-Win, where you provide your audience with several pins they need to re-pin to win a prize. This fun interactive campaign type introduces your brand to new audiences and re-engages your current Pinterest followers.
A feature called Rich Pins on Pinterest provides a way for a pin to have more context about a specific pin, allowing more information to be shown beyond the image . There are 4 types of rich pins, with one focused on articles, allowing users to see an article headline and story description. This feature makes a Pin more searchable and highlights a pin from other content on the platform.
Here are eight foolproof ways to generate more website leads for your law firm: 1. Optimize your web page layouts for conversions. All your online lead generation efforts must start with your website. It’s no good generating traffic to your site if those visitors then decide to leave without taking action.
All your online lead generation efforts must start with your website. It’s no good generating traffic to your site if those visitors then decide to leave without taking action. There are certain best practices that all of the pages on your website should follow in order to maximize your visitor to lead ratio: 1 Use simple language instead of over-complicating your copy. 2 Make your copy visually appealing by laying it out in bullets and shorter paragraphs. 3 Use a judicious mix of images and videos. 4 Keep the page brief, and prioritize value over length. 5 Place prominent call-to-actions (CTAs) above the fold.
Website heatmaps are a popular conversion optimization tool. They gather all the data on how visitors behave on your site and help you make informed optimization decisions. They eliminate the confusion caused by numbers and represent data in an easy-to-understand manner. Heatmaps can report on: 1 Whether or not clear friction points exist. For instance, site elements that seem to be clickable but are actually static. 2 How visitors interact with calls-to-action. 3 Which areas visitors interact with the most, as well as which page elements prevent them from following the conversion path.
Call-to-actions (CTAs) are a tool used to prompt your visitors, leads, and clients to take action. For instance, encouraging users to “subscribe now” or “download now”. Until recently, CTAs were the same for every visitor that enters your site. Now, user data is constantly being collected and is transforming the way we utilize call-to-actions. We can pinpoint a visitor’s location, browsing history, whether they’re already a client or a lead, and much more. This information is then used to serve varying CTAs to website visitors, called dynamic or “smart” CTAs. Dynamic CTAs work just like regular CTAs, except for one major difference: the ability to dynamically change the text based on the type of user who is viewing it. According to HubSpot research, personalized calls to action convert 202% better.
Lead magnets are pieces of digital, downloadable content, such as a free PDF checklist, eBook, whitepaper, survey, etc. The main purpose of a lead magnet is to convert an unknown reader into a point of contact that you can market to in the future.
With Google Ads, you can instantly appear on page one and be in front of prospects who are searching for your solution to their problem. And in order to increase the likelihood of generating leads even further, you can use dynamic keyword insertion (DKI) to customize an ad to a searcher’s search query. People are much more likely to click on a headline that reflects more closely what they were searching for.
Website heatmaps are a popular conversion optimization tool. They gather all the data on how visitors behave on your site and help you make informed optimization decisions. They eliminate the confusion caused by numbers and represent data in an easy-to-understand manner. Heatmaps can report on:
You can call leads directly from the dashboard in real time . If there is a contact rate issue, we will put in our staff to call leads back to set appointments for you. All Calls are recorded on the dashboard.
Text messaging has a 99% open rate. We send out a 14 day automated campaign. If someone response you can txt them back directly on the dashboard in real time.