Jan 11, 2022 · During the survey, 17 percent of respondents stated they used an online search engine to find a lawyer in the U.S.
One out of every five respondents who used online tools in their search for an attorney consulted social media platforms. It’s safe to presume social media is a valuable tool for people looking for legal help because they can quickly develop a concept of who they might be working with.
Apr 22, 2014 · FindLaw and Thomson Reuters found that 38 percent of the 1,000 respondents said that they would use the Internet first. That was considerably higher than the other available options: 29 percent of ...
While we have known Yelp reviews are important, we didn’t realize how important Google reviews are to consumers looking to hire a lawyer. Over 60% of participants (243) listed Google reviews as the most important 3rd party reviews, followed by Facebook at 18% and Yelp at 16%.
Of the respondents who used online sources in their search for legal representation, 31% turned to legal directories. In comparison, only 14% looked at digital versions of phone books, like Yellow Pages online.
When asked what factors they considered while deciding whom to hire, 47% of respondents said “expertise” and 41% said “recommendations.” Furthermore, of the respondents who used online sources, 35% said they read online reviews.
One out of every five respondents who used online tools in their search for an attorney consulted social media platforms. It’s safe to presume social media is a valuable tool for people looking for legal help because they can quickly develop a concept of who they might be working with.
There are two key takeaways from this statistic: 1 Online legal marketing clearly works. If it didn’t, most firms would not continue spending the majority of their budget on it. 2 If you aren’t already using online marketing strategies, by starting right now you can immediately get a jumpstart on about 35% of your competitors who are doing minimal marketing online at this point.
Referrals will always be an important driver of business for law firms, since the attorney client relationship is based heavily on trust. But this statistic makes it clear that you cannot ignore the web if you intend to grow your practice.
Participants were asked what device or devices they would use to research a law firm online. They were given the following options:
One of the most important aspects of converting potential clients is 3rd party reviews online. You need to be making reviews a huge priority. Not only can this help with your Google maps rankings, but you can be sure your potential clients want to see what others are saying about you on websites other than your own.
Participants in the study were asked which reviews were most important to them. While we have known Yelp reviews are important, we didn’t realize how important Google reviews are to consumers looking to hire a lawyer.
Some attorneys we talk to are afraid of reviews for fear of having angry clients (or competitors) leave negative reviews. We asked participants in our study, “If a lawyer had mostly positive reviews but some negative reviews online, would you still consider hiring that firm?”.
Consumers were asked how far they would travel to visit the office of a law firm. I think this information if especially important if you are running paid ads and are trying to get the most out of your law firm’s PPC campaign.
With all the changes Google has been making over the last few years, clearly they are making a play to get more people to click on paid ads. Without doubt, it’s working. A few years ago you would hear the majority of users say they would avoid ads and that was because not all ads were very relevant to the users query.
We conducted a click through test to determine how many people are clicking on paid vs maps listings vs organic search results. For any law firm engaging in SEO or PPC, it’s information you will very valuable. We also collected information on the reasons why people were clicking on where they clicked on which provided some great insights.
The internet is a big place. And it continues to grow and diversify with each year. Here are some general internet facts and statistics that you’re sure to appreciate as you make your mark in this competitive landscape and grow your business into a successful one that your customers love.
Content marketing is a central part of doing business online. After all, if people don’t know you exist, and you don’t add value to people’s lives, selling online may not be as lucrative as you’d like.
The fastest growing segment of the internet is mobile social media users. ( vpnMentor) 11. 44.1% of people use laptops and desktops, 51.6% use mobile phones, and 4.2% use tablets. 12. Behind WordPress, the next five most popular content management systems are Joomla, Drupal, Magento, Blogger, and Shopify.
Email marketing services are a great way to generate leads, nurture relationships with new subscribers and existing customers, and promote your business to people long after they leave your website.
WPForms Pro is the best way to do that because: 1 It’s really easy to use and lets you get forms online in minutes 2 You can do really neat things to boost your conversions, like adding a coupon code field to your order forms 3 It’s easy to create Mautic WordPress forms to use your visitors’ details in marketing automation projects 4 When you buy WPForms, you get access to priority support when you need it 5 All of your forms will be fully mobile responsive so your customers can use them on mobile too.
UpCounsel is great for a wide range of legal services. From one-time personal legal consultations to an entire freelance legal department for your business, UpCounsel has it all. They’re even used by top brands like AirBnB that frequently deal with complex legal matters. So you know you’re in good hands.
Alternatively, you pay per use based on what you need. Think of it like the a la carte offering. For example, Rocket Lawyer charges $39.99 per document.
Rocket Lawyer offers an online legal service that helps individuals and business owners create legal documents and get legal advice—and do so very quickly. As their name suggests, they give you a variety of ways to quickly access attorneys and their advice including through phone, email, or chat.