Launched new Liquids division for world's leading industrial and consumer antimicrobial technology company and ingredient brand. Created go-to-market plan including research and analytics, customer segmentation, channel priorities, brand strategy, marketing and communications plans, plus business development targeting.
Leadership of marketing, business development, customer segmentation and customer experience/loyalty strategies, plans, and vehicles for billion dollar Business Banking unit - the #1 performing segment within Wachovia’s General Bank.
Selected for merger leadership role to develop and coordinate all division customer communications as part of First Union/Wachovia ecommerce division corporate website conversion. Built & executed integrated communications plan for new web site launch including Direct Mail, Email, Online, and employee communications.
Hired to build and execute strategy, marketing, & communications plan for MarketplaceFirst – First Union’s B-to-B eMarketplace initiative. Advertising agency management and coordination. Launch plan components included service positioning, Print Media, Internal and External Communications, Direct Mail, Collateral, and Online.
Create solutions and manage engagements for clients within Business Consulting service line and in conjunction with other AA services such as Systems, Audit, Tax, etc.
Canada#N#Built Canadian division office for international brand management and communications consulting firm including hiring & training staff of 7 employees, office operations, client development, and P&L.#N#Sample clients: Nortel, Bombardier, and Hudson Bay Company (Canada's largest retailer)
Oscar Mayer Division#N#Promoted into position for regional brand management plus strategic planning & design of annual marketing and sales plans for $200 million Oscar Mayer Charlotte region, largest in North America.#N#Targeted and innovative utilization of $18 million consumer and trade marketing budget at 13 key accounts resulted in 1995 sales growth of $26 million and market share growth of 11% combined across 5 separate product categories.
The Real Estate department is responsible for the review and analysis of all off-campus requests for leased space.
The Real Estate department, in coordination with the Office of the President, is responsible for all acquisitions and disposition for the campus.
Phone: (310) 794-2653#N#Fax: (310) 794-2685#N#Email: [email protected]
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