attorney how to get people to click on your website

by Dr. Marlon Casper 3 min read

How to set up a law firm website to find clients?

To learn more about how Click-to-Chat can help your law firm connect with every visitor on your web page, contact us at 630-635-8000. We can help you get the first response on a lead by emailing you or sending a text message to your mobile phone as soon as a lead leaves their contact information.

How to get clients as an attorney?

Aug 07, 2012 · TIP #2: People are animals. The other day, I was trying to get someone to understand how to make people click. This is your target. A male or a female. Sitting at a computer. Their finger is on a ...

What makes a good lawyer website?

2. Roulston Urquhart Criminal Defence. The entire website of this criminal defense law firm is bold, confident, and just a touch intimidating—exactly what you’d want your criminal defense attorney to be. Everything about it is simplistic, from the monochromatic color scheme to the copy. This is true for their bios, too.

How can lawyers get new clients on Facebook?

Feb 20, 2018 · The ultimate goal of your attorney website is to get potential clients to call you. That means that no matter where a user is on your website, it …

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Steps You Can Take to Better Optimize Your Website

1. Apply for the right awards.#N#A good reputation speaks volumes for any business. For solo-practicing lawyers and large law firms, having trust will influence what a potential client may think about you before you even get the chance to talk with them.

Why Trust our Legal Marketing Services?

Whether you’re a large or small law firm or a solo-practicing lawyer, we know your industry and have a talented team that will help you achieve your legal marketing goals. One day your competitors may be asking themselves, “this lawyer is so ahead of the competition! He’s ranking number one in Google! How did he do it?”

1. West Coast Trial Lawyers

When it comes to the best lawyer websites, the West Coast Trial Lawyers firm’s homepage is a fantastic example of a lot of different things done well. They have easy-to-see navigation in the top right hand corner just underneath a prominent phone number that’s placed next to a “free consultations/ no fees until we win” message.

2. Roulston Urquhart Criminal Defence

The entire website of this criminal defense law firm is bold, confident, and just a touch intimidating—exactly what you’d want your criminal defense attorney to be. Everything about it is simplistic, from the monochromatic color scheme to the copy.

3. YLaw Group

YLaw Group offers diverse family law services, including divorce and custody services. These are all very serious concerns, especially to those in them, but their site is fun and can help break the ice. If nothing else, it immediately sets them apart.

4. Bick Law LLP

Bick Law is an environmental law firm and they incorporate that into their branding. Their homepage features a sliding deck of different background images and catchphrases, all of which feature animals and relevant puns.

5. Bhatt Law Group

We’ve looked a lot at site branding and copywriting, but this firm makes our “best lawyer websites” list because of its actual design aspects. Even better, this one is a great example of how to incorporate multiple specialties seamlessly on one site.

6. Robbins Firm

Customers are always looking for who is best and to be the best, you typically need to be doing something different. The Robbins Firm accomplishes this using custom cartoon drawings, but they really hit home with their messaging.

7. Tremain Artaza

The Tremain Artaza’s main page immediately addresses several common objections that customers may have when it comes to lawyers. The average person may have trouble trusting lawyers or be intimidated by the complexity of legal issues. This homepage attempts to put these concerns at ease.

Friends and Family

Your friends and family will be one of the best referrals to help you find new clients as an attorney.

Join the Bar Association in Your Community

If you have absolutely no connections, the first thing you should do is join any bar associations of committees in your community. Making connections and building relationships with other attorneys will give others a chance to get to know you and what you do.

Develop Your Online Presence

Social media and online browsers are great places to start finding clients as an attorney.

Social Media

With a blog for your law firm’s website you can begin sharing content on places like Facebook, Twitter, Instagram, LinkedIn. Sharing on these platforms allow you to make direct connections with those who may need your legal services.

Advertising

Two methods of online advertising for lawyers is by hiring a Google Adwords agency or a Facebook Ads agency / Instagram Marketing Agency.

Attorney Lead Generation Services

If you’re not good with technology, social media, or websites, you can use an attorney lead generation service to find new clients.

Also on AmazeLaw

If your firm has a law website, having a way to instantly communicate …

What is the best way to market a law firm?

Social Media. Another popular form of online marketing for businesses is through social media platforms, including Facebook, YouTube, Instagram and others. If your firm is marketing on one of these platforms or anticipates it will in the future, it’s important to connect a website to your law firm’s online profiles.

Can you track ROI?

When setup correctly, you can track the ROI for virtually any marketing campaign you can imagine, online or offline. This will allow you to see what’s working and what’s not when it’s time for your to do your monthly or quarterly marketing review. Data is recorded and stored in the platforms, allowing you to look at historical data.

Is a website an asset?

Ultimately, a website for your legal practice should be viewed as a business asset. When you look at all of the potential value that a website can produce for you law firm, in the reasons listed above and you invest in it appropriately, it really is an asset. If you own or have an interest in the firm, this can increase your stake during succession planning because your firm owns a powerful, lead generation and marketing tool.

Do lawyers look for phone calls?

Most lawyers in consumer-facing areas of law (i.e. dealing with individuals rather than businesses), are usually looking for phone calls. It’s the fastest way to qualify and convert leads into intakes, and subsequently into clients. It’s great to have a primary objective from your marketing (e.g. phone call, email, etc.). However, not everyone will want to take the primary action you would like them to.

What is planning a website?

Planning your site is a process that demands time and patience. Spend some time listing your achievements and clarify your unique selling points. These are the fundamentals of your brand and you need to make these clear to the visitor.

What should a brand convey?

Your brand should convey some of your approach and also your personality. Create a site that sells you and your business. It’s an investment in your brand that will pay off.

What is the first rule of services marketing?

The first rule of services marketing is to keep things simple.

Who said "The minute you read something that you can't understand, you can almost be sure that it was drawn

In the 1930s, comedian Will Rogers said: “The minute you read something that you can’t understand, you can almost be sure that it was drawn up by a lawyer.” He was being funny, but there’s a kernel of truth in every joke. When building a website for your legal business, being understood is clearly important, but there is more you need to know. In the US alone, there are over a million lawyers out there, a number that grows by 34,000 every year.

Is the law easy?

The law isn’t easy and there are no shortcuts to success. It takes time and experience to navigate its complexities and do the best for your clients. When weighing up options, visitors on your site must be interested, but they need validation to help them make the best choice. It’s all a part of the buying process.

Can you drop a Twitter feed to your page?

It’s simple to drop in a Twitter feed to your page. What would previously have taken some coding knowledge (and a whole host of testing and fixing) can now be done by copying and pasting a simple link.

What is the ratio of social content to sales?

Content sharing, and content marketing, are the new focus for professional marketers. The usual ratio is 80% social content to 20% sales. It’s a basic rule of thumb, but it works. Sharing is caring.

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