attorney direct mail marketing for people who file divorce

There are lawyers who troll the court filings - divorce, DUI, traffic, criminal, civil defendants, etc. - for potential clients. Provided their solicitations are clearly marked as advertising, their solicitation correspondence is legal. To most attorneys, this sort of marketing is somewhat unpalatable.

Full Answer

What is the goal of direct mail?

The goal of a direct mail campaign is to get new defendants to call you, right? Not so much – you want them to call you and then actually hire you to represent them. Unfortunately, most legal marketing services think that the job is done when a potential client contacts the attorney. Only in a perfect situation, where the attorney is ready and willing to have a phone consultation, is that actually the case. More often than not an attorney is in court or busy meeting with another potential client. If person calls during one of these times we can help with our 24/7 answering service.

Is direct mail good for law firms?

Direct Mail Services Perfect For Your Firm. Although websites and digital marketing have become more prevalent in the legal community, the success of direct mail has not diminished. For certain practice areas like criminal defense, personal injury or bankruptcy, it remains one of the most effective ways that law firms can bring in new business.

What is direct mail law?

Law firm direct mail allows you to regularly send printed materials such as brochures, flyers, and postcards to the mailboxes of the people most likely to use or need your professional counsel.

What is saturation bulk mail?

Saturation Bulk Mail: When you choose saturation bulk mail, you can reach every mailbox within a specific geographic radius. Bulk mail is not only inexpensive, but it enables you to make an immediate splash within your community. Law firms can use saturation bulk mail to discuss particular services, showcase new hires, ...

Family Law Firm Website Design

As a family law firm, your website needs to do more than just offer an overview of your practice areas and your attorney biographies. Look at your current website. Is it an accurate reflection of your law firm? Does it compel users to pick up the phone and call you? Does it highlight what sets you apart?

SEO for Divorce & Family Lawyers

With family law, every practice area requires a slightly different SEO strategy. We’ll work with you to understand the types of cases you want to receive and make sure we achieve rankings for the keywords that will translate into new business for your firm.

Family Law Firm Content Marketing

With family law content writing, the why is just as important as the how.

Family Law Video Marketing

With family law, you’re often working with clients for a longer period of time, so choosing the right attorney is especially important. Clients want a lawyer they can trust and relate to. They need to feel confident not only in the lawyer’s experience, but in their personality and values.

What is detailed targeting?

The detailed targeting section allows you to narrow down on your target audience. That is important, in that it allows you to only target people who are likely to be interested in the services that you have to offer. For a Divorce Attorney, the target audience is likely to include the following;

What is Facebook Ad?

Your Facebook Ad is what people will actually see in their news feeds. Its important, therefore, for you to spend time working on it to make sure that it is perfect. People are largely visual animals, and the visual appeal that your ad has will determine its success.

How many users does Facebook have?

Facebook has over 1.2 billion users, making it a rich hunting ground for those that wish to grow their businesses. One of the things that you will notice once you begin advertising on the platform is that you get a number of tools that enable you to create highly relevant ads.

Can you exclude people from divorce ads?

As you can seen in the screenshot below, you can exclude groups of people that you do not wish to have covered by your ads. For divorce attorneys, it would really be illogical to target engaged people or those that have just been married.

Is Facebook advertising cheaper than Google?

Check out my DIY Facebook ads marketing course if you really wish to nail it! Advertising on Facebook tends to be cheaper than on other platforms, such as Google Ads.

Jennifer L. Ellis

The lawyer would have gotten the information from public filing information in the court. That could be criminal, divorce and so on. It is not uncommon for lawyers to market this way. Whether you want to hire a lawyer who does is entirely up to you. I will say that you should never retain a lawyer just based on advertising.

Anthony Robert Scifo

I agree with Ms. Goldstein. Our ethical codes state that, as long as the advertisement is marked as such, then it is acceptable to send mail directly to the defendant for solicitation purposes. You should do your homework and review whether the attorney would be a good fit for you.

Judy A. Goldstein

It is not a weird question. In fact, it is a very good question. There are lawyers who troll the court filings - divorce, DUI, traffic, criminal, civil defendants, etc. - for potential clients. Provided their solicitations are clearly marked as advertising, their solicitation correspondence is legal.

Jay Scott Finnecy

I'll assume you are a criminal defendant, but forgive me if I'm wrong. The fact you posted this question suggests you are already skeptical and that's reasonable. Generally, booking information (name, address, charge) is considered public information.